The first ICON partnership was established with Joe’s Stone Crab, Inc. of Miami Beach, Florida. This famous restaurant, opened by Joe and Jennie Weiss in Miami Beach in 1913, began serving Florida Stone Crab in 1921. In 1999, ICON and the Weiss Family formed Joe’s Stone Crab Development Company to develop the brand beyond Miami.
The first ICONcept, Joe’s Seafood, Prime Steak & Stone Crab, opened on October 19, 2000 in Chicago at The Shops at North Bridge. A poll of Chicago Magazine readers promptly named it “Best New Restaurant of the Year.” A second Joe’s Seafood, Prime Steak & Stone Crab opened on October 22, 2004 in Las Vegas at the Forum Shops at Caesars.