The second ICON partnership was established with Krispy Kreme Doughnuts, Inc. of Winston-Salem, North Carolina. Vernon Rudolph opened the first store in Winston-Salem on July 13, 1937 making America’s best-loved doughnuts. In 2000, ICON and KKD formed KremeWorks LLC to develop the brand in Washington, Oregon, Alaska, Hawaii and British Columbia.
The first ICONcept, Krispy Kreme Doughnuts & Coffee, opened in Issaquah, Washington on October 30, 2001. KremeWorks developed and operated a dozen Krispy Kreme Doughnuts & Coffee shops in the Pacific Northwest and Hawaii.