The fourth ICON partnership was established with Tadich Grill, Inc. of San Francisco, California. Three Croatian immigrants began this legendary business on 1849 during the California Gold Rush. Tadich Grill is owned by Michael Buich. In 2009 ICON founder Gerard Centioli and Michael Buich formed Tadich Grill Development Company LLC to develop the brand beyond San Francisco.
Forbes named Tadich Grill “One of the World’s 10 Great Classic Restaurants Well Worth Visiting” on July 9, 2012. On May 17, 2013, the partners and landlord executed a lease to open the first ICONcept at 1001 Pennsylvania Avenue, N.W., between The White House and Capitol Hill, in Washington, D.C.