Neutrl is a platform that makes it easy for consumers to shop sustainably. They're partnering with hundreds of brands like Enso Rings, Aura Bora, and Magic Mind to reduce the carbon footprint of consumer goods.
We sat down with Ian Lazarus, Founder and CEO of Neutrl, to understand how his team enables DTC brands to operate more sustainably. Specifically, we cover:
- Helping brands speak transparently about sustainability with their shoppers
- What it means to build a community of like-minded shoppers
- How to shift the narrative of being a modern brand that's aware of its carbon footprint
A Brand's Journey Towards Sustainability
Neutrl was born out of Ian's desire to help brands and consumers become more aware of the hidden cost of commerce and its impact on climate change.
He initially noticed that consumers were increasingly clamoring for brands to produce their products sustainably. In response, brands were trying to figure out how to address their relationship with climate change.
That's where Neutrl enters the picture. They built a tool that helps merchants calculate carbon emissions associated with customer orders.
You Have to Start Somewhere
When Ian pitches Neutrl to potential customers, they're often eager to plug the tool into their website immediately. However, Ian wants to ensure brands understand their climate footprint in addition to simply installing a shiny tool.
Brands can often spend months thinking about retooling their entire supply chain, but Ian reminds them that they can begin by offsetting the emissions from the thousands of packages they send out a day.
By waiting to reveal a brand's sustainability plans until they’re perfect, brands can miss out on a valuable opportunity to take action and share their sustainability journey with consumers immediately.
"Consumers are more serious than ever about shopping sustainably. They want to combat climate change, but they just don't know where to start."
Building a Community Flywheel and Driving Value
Neutrl is focused on building a community of brands and shoppers aligned in their mission to be more carbon-conscious.
Making this their focus has allowed Neutrl to achieve incredible results for its partners, proving how serious both buyers and brands are about taking care of the environment.
One of Neutrl's brand partners saw a 28% increase in revenue over a six-month window when consumers opted to offset their emissions with Neutrl at checkout, proving that sustainability is more than a fad.
While Neutrl's inclusion at checkout allows consumers to transact more sustainably, it also increases the chance they'll transact more often, driving greater LTV through customer retention.
"Increased revenue and conversions prove that buyers care about doing good."
More Than a Checkbox
Neutrl is more than a checkbox. They are:
- Addressing consumer desires to shop for products consciously
- Empowering brands to speak about sustainability to their customers
- Building long-term relationships with customers, leading to more revenue for the brands
"UPS won't help brands marketing their sustainable shipping efforts; that's our job."
Carbon Neutral; Shifting the Conversation
As carbon neutrality becomes more popular, Neutrl plays an active role in shifting the conversation for the general public.
The airline industry has normalized the option for customers to offset their emissions.
Still, there isn't the same adoption when it comes to retail, even though apparel is one of the highest CO2-emitting industries in the world. By partnering with Neutrl, brands and consumers can actively take steps in the right direction.
"eCom continues to explode, meaning C02 emissions will only get worse. We have to change that."
Being on the Right Side of History
54% of Gen Z consumers think about their carbon footprint when shopping, and 88% of shoppers want brands to help them live more sustainably, but the reality is that many brands aren’t prepared to do so.
Neutrl solves this, seamlessly empowering brands to tell their sustainability story to consumers, building meaningful relationships as both combat climate change.
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