Edit your AI-generated video ads
Manually matching 3-second clips (from your 10,000-video library) for every shot of your 100 scripts is painful.
Now imagine voiceovers, captions, music, & uploading all 100 ads to Meta & TikTok on top of this. Also imagine you're an agency doing this for 10 brands (now we're at 1000 ads).
Icon solves this with AdCut. Think CapCut, but for making winning ads with AI in minutes (vs. a general video editor).
AdCut has every core CapCut feature plus script-to-video matching, AI-generated video creation (to fill in gaps when no matching videos are found), permutations, voiceovers, captions, music, & more.
Replaces CapCut ($7.99/month), Premiere ($54.99/month)
m.arissa x glowrecipe
2.4M followers
Features
AdCut
Save time editing ads. Think CapCut, but for ads.
After AdGPT gets your ads 0-99% complete, use AdCut to make edits if needed.
Voiceovers
Save time & money with AI-generated voiceovers.
Voiceovers are conversion-optimized.
Captions
Save time with AI-generated captions.
Caption styling is customizable.
Background music
Save time with AI-picked background music.
Music is conversion-optimized.
Relevancy ranking
Save time by easily finding relevant videos for a shot (for when you disagree with Icon on the best match).
Options are given a match score by Icon. You can also see why Icon picked a video.
Permutations
Increase creative volume with built-in permutation A/B testing.
Aspect ratios
Save time with aspect ratio export settings.
Supports 9:16, 4:5, 1:1.
Ad settings
Easily enable or disable AI UGC and/or AI B-roll in ad settings.
You can also choose between brand ads vs product-specific ads (using the "Products shown" filter).
Disable AI UGC if you're a big brand and worried about backlash.
Speech-to-speech
Save time & money by using your real voice to get AI voiceovers that sound 100% real.
Workflows
Save time & money by having workflows for creating video ads.
How it works (manual / assisted approach)
How it works
(manual / assisted approach)
1. Turn your assets into legosIcon looks at your asset library & tags video scenes + images (e.g. "unboxing"). Tagged assets are lego blocks for making ads.
2. Create ads with AdGPTUse AdGPT Workflows to create static + video ads that are 0-99% complete. Video ads have matching clips for every scene.
3. Edit with Kanva & AdCutUse Kanva & AdCut to edit your 0-99% complete AdGPT ads if needed.
AdGPT Workflows
Choose your control level (high, medium, low). Higher control takes more time, but you'll like it more often.
Ad from promptHigh controlSave time by creating ads from prompts with matching assets.For: Static Ads, Video Ads
Ad from deep researchMedium controlSave time by creating ads from ad concepts we find (that you pick).For: Static Ads, Video Ads
Ad from reviewsMedium controlSave time by creating ads from your reviews.For: Static Ads, Video Ads
Clone competitor adMedium controlSave time by cloning winning ads from top brands.For: Static Ads, Video Ads
B-roll cuttingMedium controlSave time by cutting in B-roll on your UGC videos.For: Video Ads
Long form to adMedium controlSave time by turning your interviews into ads.For: Video Ads
Ad from voiceoverMedium controlSave time by creating ads from your voiceovers.For: Video Ads
Make me an adLow controlSave time by doing nothing & getting ads from AI CMO.For: Static Ads, Video Ads
How it works (AI CMO / automated approach)
How it works
(AI CMO / automated approach)
1. Get winning ads dailyIcon finds winning ad concepts by scanning 1M+ data points like competitor ads, customer reviews, social media trends, ad account performance, & more.
2. Review auto-generated adsAI CMO ads are 50-99% complete. Use Kanva (static editor) & AdCut (video editor) to edit them if needed.
3. Download ads at $0.99/adDownload or launch ads into your ad accounts with 1 click.
Us vs. them
Just $39/mo for 12-products-in-1 (replaces $2K-$30K/mo). No one else comes close.
$0.99/downloaded ad vs. typical $200/ad. 100% money-back guarantee, no questions asked.
Replaces ChatGPT, CapCut, Canva, Claude, AdCreative, Motion, Foreplay, Recharm, Sora, Kling, Air, Frame.io, Creatify, Atria, HeyGen, Arcads, MakeUGC, Soona, AdManage, Adscook, & more.
 |  |  | |
|---|---|---|---|
100% money-back guarantee |  |  | |
AI CMO (auto-generated ads) | | | |
Static ad generator | | | |
Static ad editor | | | |
Video ad generator | | | |
Video ad editor | | | |
AI-generated UGC | | | |
AI-generated B-roll | | | |
Competitor ad cloning | | | |
Scriptwriting + creative briefs | | | |
Audience research | | | |
Creative storage | | | |
AI asset tagging & splitting | | | |
Creative analytics | | | |
Ad Manager uploads | | | |
Made for ads | | | |
Tier 1 investors | | | |
Tier 1 engineering team | | | |
7-day work week | | | |
Founded 2025 | | | |
Products
12-products-in-1 for just $39/mo (replaces $2K-$30K/mo).
100% money-back guarantee, no questions asked.
Replaces ChatGPT, CapCut, Canva, Claude, AdCreative, Motion, Foreplay, Recharm, Sora, Kling, Air, Frame.io, Creatify, Atria, HeyGen, Arcads, MakeUGC, Soona, AdManage, Adscook, & more.
AI CMOAutomatically plan, create, & run 1000s of winning ads end-to-end.Replaces CMO ($200K-$1M+/year), bad agencies ($10K+/mo retainer, $200+/ad)- AdGPTSave time creating ads (think ChatGPT for ads).Replaces ChatGPT ($20/mo), Claude ($20/mo)
- AdCutSave time editing video ads (think CapCut for ads).Replaces CapCut ($9.99/mo), Premiere ($54.99/mo)
KanvaSave time editing static ads (think Canva for ads).Replaces AdCreative ($599/mo), Canva ($10/user/mo)
AdspySave time with AI-powered ad cloning.Replaces Foreplay ($99/mo + $20/user + $50/tracked competitor)- Creative LibrarySave time by splitting & tagging assets with AI.Replaces Frame.io ($1K-$20K+/mo), Air ($600-$5K+/mo), Recharm ($500-$3K+/mo)
UGC CreatorsSave time & money with AI-generated UGC.Replaces Arcads, MakeUGC ($119+/mo), Billo ($99+/video)
Audience ResearchSave time researching & tracking audiences.(and help AdGPT create ads that match your audience's voice)Replaces tedious work ($2K+/mo)
ZoraSave time & money with AI-generated videos (think Sora for ads).Replaces Sora ($200/mo)
PhotoshootSave time & money with AI-generated images (e.g. studio photography).Replaces Soona ($149/session + $39/photo), real photoshoots ($1K+/session)
Creative AnalyticsSave money with creative analytics.Replaces Motion ($1K-$10K+/mo depending on adspend)- Ads ManagerSave time with ad manager auto-upload.Replaces AdManage.ai ($1.3K/mo), Adscook ($399-$2K/mo)
"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
Ron Shah
CEO, Obvi
$100M+ revenue
"Going from script to finished ads was overly complex. Icon streamlined the process from scriptwriting to ad creation with a few clicks."
Ray Lee
CEO, Raycon
$100M+ revenue
"Our creative team was drowning in repetitive work. Icon transformed our workflow - now we can focus on strategy while they handle the rest."
Marco Staal
CEO, 222 Creative
100+ clients with $10B+ revenue
"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
Ron Shah
CEO, Obvi
$100M+ revenue
"Going from script to finished ads was overly complex. Icon streamlined the process from scriptwriting to ad creation with a few clicks."
Ray Lee
CEO, Raycon
$100M+ revenue
"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
Ron Shah
CEO, Obvi
$100M+ revenue
Story
Kennan Davison
CEO, Founder
Solo-founded Skio ($15M+ ARR & profitable, $8M seed).
Solo-founded Skio ($15M+ ARR & profitable, $8M seed), Pinterest, Hulu, Top 200 NA LoL, YC S20, Dropout (at 19).
Previously: Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Columbia (transfer, dropout).
Hi, I'm Kennan!
Thank you for reading this. My life has been a journey full of ups & downs & I’m grateful to be here.
I grew up in Portland, Oregon & found school extremely boring. I slept through every class because of this. If I'm being real, no one expected me to go anywhere (I ranked top 200 in NA out of 10M+ in League of Legends though).
This all changed when I was 18. I had a big wakeup call & had to start supporting myself.
I started skipping class to code 100 hours a week & combined with my hate for school, I dropped out after 1 year to join Pinterest as an engineer. Pinterest paid very well, but was very boring.
After too long of this, I started my 1st company, Skio, & got into Y Combinator (S20). I did badly during the batch & had to pivot. Thankfully, post-pivot Skio killed it.
Today, Skio is the #1 subscription management software for brands on Shopify with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), $15M+ ARR & profitable ($8.4M seed), & an amazing team of 60.
All these up-and-down adventures led to Icon. Icon is the culmination of every lesson I've learned (I made many stupid mistakes) in these 10 years of grinding.
Thank you from the bottom of my heart to our customers, my team, our investors, & anyone reading this. I have no life and work 7 days a week: feel free to reach out any time at kennan@icon.com.
Investors
Our Tier 1 Investors helped us hire a Tier 1 Engineering Team (results in best product).
Peter Thiel's Founders Fund & execs of frontier AI labs like OpenAI, Cognition, & Pika.
Team
Our engineering team is by far the best in the space.
From Google, Facebook, Pinterest, Snap, & more. 7-day work week.
Kennan Davison
CEO, Founder
Solo-founded Skio ($15M+ ARR & profitable, $8M seed).
Solo-founded Skio ($15M+ ARR & profitable, $8M seed), Pinterest, Hulu, Top 200 NA LoL, YC S20, Dropout (at 19).
Previously: Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Columbia (transfer, dropout).
Kennan Davison
CEO, Founder
Solo-founded Skio ($15M+ ARR & profitable, $8M seed).
Solo-founded Skio ($15M+ ARR & profitable, $8M seed), Pinterest, Hulu, Top 200 NA LoL, YC S20, Dropout (at 19).
Previously: Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Columbia (transfer, dropout).
Kennan Davison
CEO, Founder
Solo-founded Skio ($15M+ ARR & profitable, $8M seed).
Solo-founded Skio ($15M+ ARR & profitable, $8M seed), Pinterest, Hulu, Top 200 NA LoL, YC S20, Dropout (at 19).
Previously: Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Columbia (transfer, dropout).
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Ready to plan, create, & run 1000s of winning ads end-to-end?
Just $39/mo for 12-products-in-1 (replaces $2K-$30K/mo). $0.99/downloaded ad vs. typical $200/ad.
100% money-back guarantee, no questions asked.
Icon: The AI Admaker
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Plan, create, & run 1000s of winning ads end-to-end.
✅Save 60% (4 spots, ends 4/25)
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