Edit your AI-generated video ads
Manually matching 3-second clips (from your 10,000-video library) for every shot of your 100 scripts is painful.
Now imagine voiceovers, captions, music, & uploading all 100 ads to Meta & TikTok on top of this. Also imagine you're an agency doing this for 10 brands (now we're at 1000 ads).
Icon solves this with AdCut. Think CapCut, but for making winning ads with AI in minutes (vs. a general video editor).
AdCut has every core CapCut feature plus script-to-video matching, AI-generated video creation (to fill in gaps when no matching videos are found), permutations, voiceovers, captions, music, & more.
Replaces CapCut ($7.99/month), Premiere ($54.99/month)




Features
Save time editing ads. Think CapCut, but for ads.
After AdGPT gets your ads 0-99% complete, use AdCut to make edits if needed.

Save time & money with AI-generated voiceovers.
Voiceovers are conversion-optimized.

Save time with AI-generated captions.
Caption styling is customizable.

Save time with AI-picked background music.
Music is conversion-optimized.

Save time by easily finding relevant videos for a shot (for when you disagree with Icon on the best match).
Options are given a match score by Icon. You can also see why Icon picked a video.

Increase creative volume with built-in permutation A/B testing.

Save time with aspect ratio export settings.
Supports 9:16, 4:5, 1:1.

Easily enable or disable AI UGC and/or AI B-roll in ad settings.
You can also choose between brand ads vs product-specific ads (using the "Products shown" filter).
Disable AI UGC if you're a big brand and worried about backlash.

Save time & money by using your real voice to get AI voiceovers that sound 100% real.

Save time & money by having workflows for creating video ads.

How it works (AI CMO / automated approach)
How it works
- 1. Get winning ad conceptsIcon finds winning ad concepts by scanning websites (yours & competitors), competitor ads, customer reviews, ad account performance, & more.
- 2. Review auto-generated adsIcon generates 3 types of ads: "Competitor Clone," "New Concept," & "Winner Iteration." Copy what worked for competitors, try fresh approaches, & scale your winners.
- 3. Edit ads if neededAI CMO ads are 50-99% complete. Use Kanva (static editor) & AdCut (video editor) to edit them if needed.
How it works (manual / assisted approach)
How it works
- 1. Turn your assets into legosIcon looks at your asset library & tags video scenes + images (e.g. "unboxing"). Tagged assets are lego blocks for making ads.
- 2. Create ads with AdGPTUse AdGPT Workflows to create static + video ads that are 0-99% complete. Video ads have matching clips for every scene.
- 3. Edit with Kanva & AdCutUse Kanva & AdCut to edit your 0-99% complete AdGPT ads if needed.
AdGPT Workflows
- Ad from promptHigh controlSave time by creating ads from prompts with matching assets.For: Static Ads, Video Ads
- Ad from deep researchMedium controlSave time by creating ads from ad concepts we find (that you pick).For: Static Ads, Video Ads
- Ad from reviewsMedium controlSave time by creating ads from your reviews.For: Static Ads, Video Ads
- Clone competitor adMedium controlSave time by cloning winning ads from top brands.For: Static Ads, Video Ads
- B-roll cuttingMedium controlSave time by cutting in B-roll on your UGC videos.For: Video Ads
- Long form to adMedium controlSave time by turning your interviews into ads.For: Video Ads
- Ad from voiceoverMedium controlSave time by creating ads from your voiceovers.For: Video Ads
- Make me an adLow controlSave time by doing nothing & getting ads from AI CMO.For: Static Ads, Video Ads
Us vs. them
![]() | ![]() | ||
---|---|---|---|
100% money-back guarantee | |||
AI CMO (Chief Marketing Officer) | |||
Static ad generator | |||
Image editor | |||
Video ad generator | |||
Video editor | |||
AI-generated UGC | |||
AI-generated B-roll | |||
Competitor ad cloning | |||
Scriptwriting + creative briefs | |||
Audience research | |||
Creative storage | |||
AI asset tagging & splitting | |||
Creative analytics | |||
Ad Manager uploads | |||
Desktop app (macOS, Windows) | |||
Made for ads | |||
Tier 1 investors | |||
Tier 1 engineering team | |||
7-day work week | |||
Founded 2025 |
Products
- AI CMO (Chief Marketing Officer)Automatically plan, create, & run 1000s of winning ads end-to-end.Replaces CMO ($300K+/yr), bad agencies ($10K/mo retainer, $200/ad)
- AdGPTSave time creating ads (think ChatGPT for ads).Replaces ChatGPT ($20/mo), Claude ($20/mo)
- KanvaSave time editing static ads (think Canva for ads).Replaces AdCreative ($599/mo), Canva ($10/user/mo)
- AdCutSave time editing video ads (think CapCut for ads).Replaces CapCut ($9.99/mo), Premiere ($54.99/mo)
- AdspySave time with AI-powered ad cloning.Replaces Foreplay ($99/mo + $20/user + $50/tracked competitor)
- Creative LibrarySave time by splitting & tagging assets with AI.Replaces Frame.io ($1K-$20K+/mo), Air ($600-$5K+/mo), Recharm ($500-$3K+/mo)
- UGC CreatorsSave time & money with AI-generated UGC.Replaces Arcads, MakeUGC ($119+/mo), Billo ($99+/video)
- Audience ResearchSave time researching & tracking audiences.(and help AdGPT create ads that match your audience's voice)Replaces tedious work ($2K+/mo)
- ZoraSave time & money with AI-generated videos (think Sora for ads).Replaces Sora ($200/mo)
- PhotoshootSave time & money with AI-generated images.Replaces Soona ($149/session + $39/photo), real photoshoots ($1K+/session)
- Creative AnalyticsSave money with built-in creative analytics.Replaces Motion ($1K-$10K+/mo depending on adspend)
- Ads ManagerSave time with ad manager auto-upload.Replaces AdManage.ai ($1.3K/mo), Adscook ($399-$2K/mo)


Ron Shah


Ray Lee


Marco Staal


Ron Shah


Ray Lee


Ron Shah
Story

Kennan Davison
I want to create generational wealth for my team & investors.
I want to break the $0 to $100M ARR world record.
I want to make the $12M I spent on the icon.com domain worth it.
Investors (Tier 1 VCs)

Founders Fund

Mark Chen

Saquon Barkley

Roman Khan

Founders Fund

Mark Chen

Saquon Barkley

Roman Khan

Founders Fund

Mark Chen

Saquon Barkley

Roman Khan
Team (Tier 1)

Kennan Davison

Kevin Jin

Max Sidebotham

Kennan Davison

Kevin Jin

Max Sidebotham

Kennan Davison

Kevin Jin

Max Sidebotham
Agency Directory (Tier 1 Agencies)
Explore more
Ready to plan, create, & run 1000s of winning ads end-to-end?
