AdCut

Save time editing video ads (think CapCut for ads).
(and replace CapCut, Premiere, $65/mo)

Edit your AI-generated video ads

Manually matching 3-second clips (from your 10,000-video library) for every shot of your 100 scripts is painful.

Now imagine voiceovers, captions, music, & uploading all 100 ads to Meta & TikTok on top of this. Also imagine you're an agency doing this for 10 brands (now we're at 1000 ads).

Icon solves this with AdCut. Think CapCut, but for making winning ads with AI in minutes (vs. a general video editor).

AdCut has every core CapCut feature plus script-to-video matching, AI-generated video creation (to fill in gaps when no matching videos are found), permutations, voiceovers, captions, music, & more.

Replaces CapCut ($7.99/month), Premiere ($54.99/month)

Edit your AI-generated video ads
Video poster
marissaren
glowrecipe
marissaren x glowrecipe
2.4M followers
Ridge
Mudwtr
Gruns
Obvi
Atlas Coffee Club
Gwella

Features

AdCut

Save time editing ads. Think CapCut, but for ads.

After AdGPT gets your ads 0-99% complete, use AdCut to make edits if needed.

AdCut
Voiceovers

Save time & money with AI-generated voiceovers.

Voiceovers are conversion-optimized.

Voiceovers
Captions

Save time with AI-generated captions.

Caption styling is customizable.

Captions
Background music

Save time with AI-picked background music.

Music is conversion-optimized.

Background music
Relevancy ranking

Save time by easily finding relevant videos for a shot (for when you disagree with Icon on the best match).

Options are given a match score by Icon. You can also see why Icon picked a video.

Relevancy ranking
Permutations

Increase creative volume with built-in permutation A/B testing.

Permutations
Aspect ratios

Save time with aspect ratio export settings.

Supports 9:16, 4:5, 1:1.

Aspect ratios
Ad settings

Easily enable or disable AI UGC and/or AI B-roll in ad settings.

You can also choose between brand ads vs product-specific ads (using the "Products shown" filter).

Disable AI UGC if you're a big brand and worried about backlash.

Ad settings
Speech-to-speech

Save time & money by using your real voice to get AI voiceovers that sound 100% real.

Speech-to-speech
Workflows

Save time & money by having workflows for creating video ads.

Workflows

How it works

(AI CMO / automated approach)
  • 1. Get winning ad concepts
    1. Get winning ad concepts
    Icon finds winning ad concepts by scanning websites (yours & competitors), competitor ads, customer reviews, ad account performance, & more.
  • 2. Review auto-generated ads
    2. Review auto-generated ads
    Icon generates 3 types of ads: "Competitor Clone," "New Concept," & "Winner Iteration." Copy what worked for competitors, try fresh approaches, & scale your winners.
  • 3. Edit ads if needed
    3. Edit ads if needed
    AI CMO ads are 50-99% complete. Use Kanva (static editor) & AdCut (video editor) to edit them if needed.
  • 4. Launch ads at $0.99/ad
    4. Launch ads at $0.99/ad
    Launch (or download) ads into your ad accounts with 1 click.

How it works

(manual / assisted approach)
  • 1. Turn your assets into legos
    1. Turn your assets into legos
    Icon looks at your asset library & tags video scenes + images (e.g. "unboxing"). Tagged assets are lego blocks for making ads.
  • 2. Create ads with AdGPT
    2. Create ads with AdGPT
    Use AdGPT Workflows to create static + video ads that are 0-99% complete. Video ads have matching clips for every scene.
  • 3. Edit with Kanva & AdCut
    3. Edit with Kanva & AdCut
    Use Kanva & AdCut to edit your 0-99% complete AdGPT ads if needed.
  • 4. Replace $2K-$30K/mo
    4. Replace $2K-$30K/mo
    Combine 12 products into 1 for just $39+/mo (replaces $2K-$30K/mo).

AdGPT Workflows

Create static + video ads that are 0-99% complete.
Completion percentage depends on your control level (high, medium, low). Higher control takes more time, but you might like it more often.
  • Ad from prompt
    Ad from prompt
    High control
    Save time by creating ads from prompts with matching assets.
    For: Static Ads, Video Ads
  • Ad from deep research
    Ad from deep research
    Medium control
    Save time by creating ads from ad concepts we find (that you pick).
    For: Static Ads, Video Ads
  • Ad from reviews
    Ad from reviews
    Medium control
    Save time by creating ads from your reviews.
    For: Static Ads, Video Ads
  • Clone competitor ad
    Clone competitor ad
    Medium control
    Save time by cloning winning ads from top brands.
    For: Static Ads, Video Ads
  • B-roll cutting
    B-roll cutting
    Medium control
    Save time by cutting in B-roll on your UGC videos.
    For: Video Ads
  • Long form to ad
    Long form to ad
    Medium control
    Save time by turning your interviews into ads.
    For: Video Ads
  • Ad from voiceover
    Ad from voiceover
    Medium control
    Save time by creating ads from your voiceovers.
    For: Video Ads
  • Make me an ad
    Make me an ad
    Low control
    Save time by doing nothing & getting ads from AI CMO.
    For: Static Ads, Video Ads

Us vs. them

Just $39+/mo for 12-products-in-1 (replaces $2K-$30K/mo). No one else comes close.
$0.99/ad download vs. typical $200/ad. 100% money-back guarantee, no questions asked.
Replaces ChatGPT, CapCut, Canva, Claude, AdCreative, Motion, Foreplay, Recharm, Sora, Kling, Air, Frame.io, Creatify, Atria, HeyGen, Arcads, MakeUGC, Soona, AdManage, Adscook, & more.
Icon
ChatGPT
CapCut
100% money-back guarantee
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AI CMO (Chief Marketing Officer)
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Static ad generator
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Image editor
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Video ad generator
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Video editor
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AI-generated UGC
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AI-generated B-roll
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Competitor ad cloning
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Scriptwriting + creative briefs
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Audience research
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Creative storage
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AI asset tagging & splitting
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Creative analytics
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Ad Manager uploads
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Desktop app (macOS, Windows)
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Made for ads
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Tier 1 investors
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Tier 1 engineering team
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7-day work week
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Founded 2025
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Products

12-products-in-1 for just $39+/mo (replaces $2K-$30K/mo). Built by our Tier 1 Engineering Team.
100% money-back guarantee, no questions asked.
Replaces ChatGPT, CapCut, Canva, Claude, AdCreative, Motion, Foreplay, Recharm, Sora, Kling, Air, Frame.io, Creatify, Atria, HeyGen, Arcads, MakeUGC, Soona, AdManage, Adscook, & more.

What they're saying

Obvi
"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
Ron Shah

Ron Shah

CEO, Obvi
$100M+ revenue

Story

Kennan Davison

Kennan Davison

CEO, Founder
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Dropout at 19. Solo-founded Skio ($15M+ ARR & profitable, $8M seed, 50+ teammates).
Previously: Pinterest, Hulu, W+K (ad agency), Top 200 NA League of Legends (100M+ players), YC S20 (solo), Columbia (transfer, dropout).
Hi, I'm Kennan!
Thank you for reading this. My life has been a journey full of ups & downs & I’m grateful to be here.
I grew up finding school extremely boring & slept through most of my classes. If I'm being real, no one thought I'd go anywhere (was Top 200 North America out of 100M+ players in League of Legends though).
Everything changed when I was 18: I had a big wakeup call & had to start supporting myself. Instead of getting a college experience like my friends, I had to live with my parents to save money.
This triggered me in a good way & I worked 100-hour weeks until I destroyed coding interviews. Soon after, I dropped out to join Pinterest at 19 (youngest employee).
After being a minion at Pinterest, I quit cold turkey & started my 1st company, Skio. I fluked into Y Combinator as a solo founder & completely failed during the batch. Thankfully, pivoting worked well ($15M+ ARR & profitable, $8M seed, 50+ teammates).
But it's not over yet: I've started Icon because I have a massive chip on my shoulder.
I know I’m not supposed to say this publicly, but I want to make Icon the greatest company of all time.
I want to deliver insane value to our customers.
I want to create generational wealth for my team & investors.
I want to break the $0 to $100M ARR world record.
I want to make the $12M I spent on the icon.com domain worth it.
I want to win so bad that I'm sacrificing my life working 7 days a week for it. I'll even eat dog poop if it means winning.
We're 2 months in & have lots to live up to. Feel free to give feedback anytime at kennan@icon.com.

Investors (Tier 1 VCs)

Our Tier 1 Investors helped us hire a Tier 1 Engineering Team (results in Tier 1 Products).
Peter Thiel's Founders Fund & execs of frontier AI labs like OpenAI, Cognition, & Pika.
Founders Fund

Founders Fund

Icon Investor
Founders Fund
Founders Fund
Founders Fund
Founders Fund
Founders Fund
Founders Fund
Peter Thiel's venture capital firm.
Mark Chen

Mark Chen

Icon Investor
Mark Chen
Mark Chen
Mark Chen
Mark Chen
Chief Research Officer at OpenAI (ChatGPT).
Saquon Barkley

Saquon Barkley

Icon Investor
Saquon Barkley
Saquon Barkley
NFL Running Back Philadelphia Eagles (Super Bowl 2025).
Roman Khan

Roman Khan

Icon Investor
Roman Khan
Roman Khan
Roman Khan
Roman Khan
Roman Khan
CMO at Raycon, Know Beauty, & Linjer.

Team (Tier 1)

Our Tier 1 Engineering Team is by far the best in the space.
From Google, Facebook, Pinterest, Snap, & more. 7-day work week.
Kennan Davison

Kennan Davison

CEO, Founder
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Kennan Davison
Dropout at 19. Solo-founded Skio ($15M+ ARR & profitable, $8M seed, 50+ teammates), Pinterest, Hulu, Top 200 NA LoL, YC S20.
Yunyu Lin

Yunyu Lin

Founding Board Member
Yunyu Lin
Yunyu Lin
Yunyu Lin
Yunyu Lin
Yunyu Lin
Yunyu Lin
Head of AI at Ramp, CEO at Cohere (acq. by Ramp), Nuro, Facebook, YC S20, Duke (dropout).
Kevin Jin

Kevin Jin

Engineering
Kevin Jin
Kevin Jin
Kevin Jin
Kevin Jin
Kevin Jin
Kevin Jin
CTO at Kalder, Robinhood, Rippling, Impira, Flexport, Google, Tesla, TSM, Vanderbilt.
Max Sidebotham

Max Sidebotham

Engineering
Max Sidebotham
Max Sidebotham
Max Sidebotham
Max Sidebotham
CTO, Co-founder at Tare (AI Emails / LLMs), Founding Engineer at Skio, Robinhood, UMD.

Agency Directory (Tier 1 Agencies)

Get clients for your agency. We get 1M+ monthly views from brands looking for more creative volume.
GR0

GR0

Monthly ads created
1000
Monthly adspend
$10M+
Avenue Z

Avenue Z

Monthly ads created
1000
Monthly adspend
$10M+

Explore more

Ready to plan, create, & run 1000s of winning ads end-to-end?

Just $39+/mo for 12-products-in-1 (replaces $2K-$30K/mo). $0.99/ad download vs. typical $200/ad.
100% money-back guarantee, no questions asked.
Icon: The AI Admaker

Icon: The AI Admaker

5.02288+ happy brands
Plan, create, & run 1000s of winning ads end-to-end.
✅Save 60% (4 spots left)
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