VISION
ICON was founded with a belief that food and beverage icons are a treasure to be preserved in their purest form and grown without compromising their integrity.
Bona fide icons are the very foundation of the food and beverage industry and ICON.
The ICONcepts we develop with our partners carefully build upon, extend and reflect the original icon brands.
This development, as contrasted with replication, serves to enhance, rather than dilute, the original icon.