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Icon: The Agency

6 Human UGC ads filmed & edited for $1000 (no AI / 100% real). We find creators, ship products, curate formats, write scripts, coach creators, & edit videos.

  • Frame.io
    Agency Whitelabel (IconAPI)
  • Kennan Jenner
    Kennan JennerYour Creative Director

Adspy

Save competitor ads for us to copy into Human UGC. Replaces AdSpy ($149/mo), Foreplay ($49+/mo).

Boards
My formats6Loading board0
Lists
Direct competitorBrands you add manually or the system ranks as closest matches.
0
Same audienceBrands with overlapping audiences, excluding direct competitors.
0
Same categorySame-category brands after closer matches are removed.
0
Categories
Brands
All ads
More filters

Ad types

Ads found
Video
Static
Carousel

Ad launch trend

Winning video hooks

Video hooks by frequency

Landing pages

Winning static hooks

Static hooks by frequency

I
Icon Format
Curated by Icon
Sponsored content
Width probe formatWidth probe format description

Inactive

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Still loading competitor data: large scopes can take a minute or two.

    Adspy

    Save competitor ads for us to copy into Human UGC. Replaces AdSpy ($149/mo), Foreplay ($49+/mo).

    Boards
    My formats6Loading board0
    Lists
    Direct competitorBrands you add manually or the system ranks as closest matches.
    0
    Same audienceBrands with overlapping audiences, excluding direct competitors.
    0
    Same categorySame-category brands after closer matches are removed.
    0
    Categories
    Brands
    All ads
    More filters

    Ad types

    Ads found
    Video
    Static
    Carousel

    Ad launch trend

    Winning video hooks

    Video hooks by frequency

    Landing pages

    Winning static hooks

    Static hooks by frequency

    I
    Icon Format
    Curated by Icon
    Sponsored content
    Width probe formatWidth probe format description

    Inactive

    CommentShareSave
    CommentShareSave
    CommentShareSave
    CommentShareSave
    CommentShareSave
    CommentShareSave
    CommentShareSave
    CommentShareSave
    CommentShareSave
    CommentShareSave
    CommentShareSave
    CommentShareSave
    Still loading competitor data: large scopes can take a minute or two.

    Adspy

    Adspy

    Save competitor ads for us to copy into Human UGC. Replaces AdSpy ($149/mo), Foreplay ($49+/mo).

    Boards
    My formats6Loading board0
    Lists
    Direct competitorBrands you add manually or the system ranks as closest matches.
    0
    Same audienceBrands with overlapping audiences, excluding direct competitors.
    0
    Same categorySame-category brands after closer matches are removed.
    0
    Categories
    Brands
    All ads
    More filters

    Ad types

    Ads found
    Video
    Static
    Carousel

    Ad launch trend

    Landing pages

    Hooks by frequency

    I
    Icon Format
    Curated by Icon
    Sponsored content
    Width probe formatWidth probe format description

    Inactive

    CommentShareSave
    CommentShareSave
    CommentShareSave
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    CommentShareSave
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    CommentShareSave
    Still loading competitor data: large scopes can take a minute or two.

    Adspy

    Save competitor ads for us to copy into Human UGC. Replaces AdSpy ($149/mo), Foreplay ($49+/mo).

    Boards
    My formats6Hooks that scale5Offer callouts4
    Lists
    Direct competitorBrands you add manually or the system ranks as closest matches.
    4
    Same audienceBrands with overlapping audiences, excluding direct competitors.
    4
    Same categorySame-category brands after closer matches are removed.
    8
    Categories
    All categories0
    Brands
    All ads0
    SKIMS
    3
    David Protein
    2
    Laundrin'
    2
    More filters

    Ad types

    240
    Ads found
    Video
    12050%
    Static
    8033.3%
    Carousel
    4016.7%

    Ad launch trend

    Jul 28Aug 4Aug 11Aug 25

    Video hooks by frequency (6)

    The UGC style that drives cold traffic20 ads
    The one swap that changed everything20 ads
    The opening hook we keep seeing win20 ads
    3 reasons this ad keeps scaling20 ads
    How creators frame this offer in 10 seconds20 ads
    Why this angle keeps getting copied20 ads

    Landing pages (16)

    instagram.com/skims3012.5%
    instagram.com/olipop208.3%
    instagram.com/veyahealth208.3%
    instagram.com/lastcrumb208.3%
    instagram.com/david208.3%
    instagram.com/themodgents208.3%
    instagram.com/laundrintokyo208.3%
    instagram.com/usautoinsurancenow104.2%
    instagram.com/luckyenergyofficial104.2%
    instagram.com/fenvio104.2%
    instagram.com/taste_flavorco104.2%
    instagram.com/fellowproducts104.2%
    instagram.com/rougecare104.2%
    instagram.com/viktor104.2%
    instagram.com/heypocketai104.2%
    instagram.com/rocketmoney104.2%

    Static hooks by frequency (6)

    3 reasons this ad keeps scaling20 ads
    The UGC style that drives cold traffic20 ads
    The opening hook we keep seeing win20 ads
    How creators frame this offer in 10 seconds20 ads
    The one swap that changed everything20 ads
    Why this angle keeps getting copied20 ads
    I
    Icon Format
    Curated by Icon
    Sponsored content
    Width probe formatWidth probe format description

    Inactive

    D
    David Protein
    3/15/26 - Now (5 days)
    Sponsored content
    David ProteinWidth probe ad... more
    D
    David Protein
    8/23/26 - Now (3 days)
    Open media details
    Learn More
    David ProteinThe one swap that changed everything Strong first 3 seconds + clear outcome statement + direct CTA.... more
    T
    Taste Flavor Co
    8/10/26 - Now (16 days)
    Open media details
    Shop Now
    Taste Flavor CoThe UGC style that drives cold traffic Simple script structure that works across reels and feed placements.... more
    O
    OLIPOP
    8/22/26 - Now (4 days)
    Open media details
    Get Offer
    OLIPOPWhy this angle keeps getting copied Voiceover + subtitles + product close-up in the first fold.... more
    L
    Lucky Energy
    8/7/26 - Now (19 days)
    Open media details
    See More
    Lucky EnergyThe opening hook we keep seeing win Benefit-led copy with one clear promise and no extra noise.... more
    F
    Fellow
    8/19/26 - Now (7 days)
    Open media details
    Learn More
    FellowHow creators frame this offer in 10 seconds Problem framing, visual proof, and tight pacing from start to finish.... more
    O
    OLIPOP
    7/30/26 - Now (27 days)
    Open media details
    Shop Now
    OLIPOP3 reasons this ad keeps scaling Social proof in the first sentence, then product demo, then urgency.... more
    V
    Veya Health
    8/6/26 - Now (20 days)
    Open media details
    Get Offer
    Veya HealthThe one swap that changed everything Strong first 3 seconds + clear outcome statement + direct CTA.... more
    T
    The Last Crumb
    8/5/26 - Now (21 days)
    Open media details
    See More
    The Last CrumbThe UGC style that drives cold traffic Simple script structure that works across reels and feed placements.... more
    L
    Laundrin'
    8/18/26 - Now (8 days)
    Open media details
    Learn More
    Laundrin'Why this angle keeps getting copied Voiceover + subtitles + product close-up in the first fold.... more
    U
    US Auto Insurance Now
    8/6/26 - Now (20 days)
    Open media details
    Shop Now
    US Auto Insurance NowThe opening hook we keep seeing win Benefit-led copy with one clear promise and no extra noise.... more
    T
    The Last Crumb
    8/16/26 - Now (10 days)
    Open media details
    Get Offer
    The Last CrumbHow creators frame this offer in 10 seconds Problem framing, visual proof, and tight pacing from start to finish.... more
    S
    SKIMS
    8/19/26 - Now (7 days)
    Open media details
    See More
    SKIMS3 reasons this ad keeps scaling Social proof in the first sentence, then product demo, then urgency.... more
    S
    SKIMS
    8/20/26 - Now (6 days)
    Open media details
    Learn More
    SKIMSThe one swap that changed everything Strong first 3 seconds + clear outcome statement + direct CTA.... more
    V
    Veya Health
    8/4/26 - Now (22 days)
    Open media details
    Shop Now
    Veya HealthThe UGC style that drives cold traffic Simple script structure that works across reels and feed placements.... more
    M
    Modern Gents
    8/24/26 - Now (2 days)
    Open media details
    Get Offer
    Modern GentsWhy this angle keeps getting copied Voiceover + subtitles + product close-up in the first fold.... more
    S
    SKIMS
    8/8/26 - Now (18 days)
    Open media details
    See More
    SKIMSThe opening hook we keep seeing win Benefit-led copy with one clear promise and no extra noise.... more
    L
    Laundrin'
    8/12/26 - Now (14 days)
    Open media details
    Learn More
    Laundrin'How creators frame this offer in 10 seconds Problem framing, visual proof, and tight pacing from start to finish.... more
    F
    Fenvio
    8/9/26 - Now (17 days)
    Open media details
    Shop Now
    Fenvio3 reasons this ad keeps scaling Social proof in the first sentence, then product demo, then urgency.... more
    R
    RougeCare
    8/21/26 - Now (5 days)
    Open media details
    Get Offer
    RougeCareThe one swap that changed everything Strong first 3 seconds + clear outcome statement + direct CTA.... more
    R
    Rocket Money
    8/26/26 - Now
    Open media details
    See More
    Rocket MoneyThe UGC style that drives cold traffic Simple script structure that works across reels and feed placements.... more
    V
    Viktor
    8/21/26 - Now (5 days)
    Open media details
    Learn More
    ViktorWhy this angle keeps getting copied Voiceover + subtitles + product close-up in the first fold.... more
    D
    David Protein
    8/8/26 - Now (18 days)
    Open media details
    Shop Now
    David ProteinThe opening hook we keep seeing win Benefit-led copy with one clear promise and no extra noise.... more
    P
    Pocket AI
    8/23/26 - Now (3 days)
    Open media details
    Get Offer
    Pocket AIHow creators frame this offer in 10 seconds Problem framing, visual proof, and tight pacing from start to finish.... more
    M
    Modern Gents
    8/10/26 - Now (16 days)
    Open media details
    See More
    Modern Gents3 reasons this ad keeps scaling Social proof in the first sentence, then product demo, then urgency.... more