Partnerships with best-in-class original restaurant concepts that have stood the test of time.
ICON was founded with a belief that food and beverage icons are a treasure to be preserved in their purest form and grown without compromising their integrity.
Bona fide icons are the very foundation of the food and beverage industry and ICON.
The ICONcepts we develop with our partners carefully build upon, extend and reflect the original icon brands.
This development, as contrasted with replication, serves to enhance, rather than dilute, the original icon.
ICON strives to achieve its Vision by establishing unique partnerships with bona fide icons as identified against three sterling brand criteria.
• Best in-class reputation
• Stood the test of time
• Distinctive name that defines it
Together with our partners we develop ICONcepts that carefully build upon, extend and reflect, rather than merely replicate, the original icon brands.
That development requires a laser focus on one brand at a time, one meal at a time.