Icon|Careers

AI Video Creator Job

Job Title:
AI Video Creator
Location:
Remote
Type:
Full-Time

About Us

Icon is the world's first Admaker. We're at the frontier of AI-powered video creation, using tools like Google Veo, Runway, and Pika to create scroll-stopping video ads for 888+ brands.

We'll train you on the latest AI video tools — we prefer creators who already have Veo experience, but strong video editors are welcome to apply.

What You'll Do

  • Use cutting-edge AI tools (Veo, Runway, Pika) to create video ads and brand content
  • Iterate quickly on AI-generated outputs to achieve high-quality results
  • Collaborate with Creative Directors to bring briefs to life
  • Help define internal workflows and best practices for AI video production

You're Likely a Fit If You

  • Have a background in video editing, branded content, or motion graphics
  • Understand pacing and visual storytelling
  • Are excited about working with AI tools
  • Can move quickly and iterate on feedback

Why Join Us?

  • Work with cutting-edge AI video tools (Veo, Runway, Pika)
  • Training provided on new AI workflows
  • Premium hourly rates
  • Help define the future of AI video production
  • Overly-competitive salaries

Apply for this Position

    Formats

    18 curated ad formats (skits, street interviews, & more). Our library keeps getting better since we see what wins.
    • David Protein creator
      David Protein Instagram profile

      sandybang x david

      1.2M followers

      Listicle

      Creator walks through a numbered list of reasons, tips, or benefits.

    • OLIPOP creator
      OLIPOP Instagram profile

      clairechanter x olipop

      28K followers

      Street Interview

      Creator is interviewed in public for authentic, unscripted reactions and perspectives.

    How it works

    Don't pay until you review 6 scripts. Get your ads in 12–16 days. Full refund if you don't love them.
    Don't pay until you review 6 scripts
    1. 1
      Today

      Build your brief

      Choose your product, creator types, & formats from our curated library (skits, street interviews, & more).

    2. 2
      0-24 hours

      Meet your Creative Director

      Talk through your brief live. Share brand guidelines, winning & losing ads, & anything we should know.

    3. 3
      24 hours

      Review 6 scripts

      We research your product & competitors, then write 6 unique scripts for you to review before you pay. Or use your own scripts.

    4. 4
      48–72 hours

      Reminder, then billing

      At 48 hours, you get a reminder. At 72 hours, you're charged $1000. If you don’t love your ads, get a full refund.

    Get your ads in 12–16 days
    1. 5
      2–8 days (after product arrives)

      Human creators film your ads

      We ship products to creators. Your Creative Director coaches them as they film your scripts & B-roll.

    2. 6
      Begins as footage arrives

      Human editors edit your ads

      Our editors cut footage and add graphics, captions, & sound. Your Creative Director checks every ad.

    3. 7
      12–16 days (after product arrives)

      Get 6 Human UGC ads

      Unlimited human revisions. Final ads, raw footage, & B-roll are yours (full usage rights included).

    Watch keynote

    Kennan Jenner introduces The Human Admaker

    Icon originally launched as The AI Admaker. Today, we make 6 Human UGC for $1000 (no AI / 100% real).

    LinkedIn
    LinkedIn (9.2K+ comments)
    X
    Twitter (2.2M+ views)
    YouTube
    YouTube (528K+ views)

    Pricing

    The Human Admaker

    5.0288+ happy brands
    6 Human UGC ads filmed & edited for $1000 (no AI / 100% real).
    We find creators, ship products, curate formats, write scripts, coach creators, & edit videos (2 creators × 3 ads each).
    Don't pay until you review 6 scripts. Get your ads in 12–16 days. Full refund if you don't love them.

    Done-for-you creative

    • Included6 Human UGC ads (no AI / 100% real): 2 creators × 3 ads each (all unique concepts / no variations). We find creators, ship products, curate formats, write scripts, coach creators, & edit videos (managed by your Creative Director).
    • IncludedHuman Creative Director: talk through your brief live in your first 24 hours. Share brand guidelines, winning + losing ads, & anything we should know. You’ll also get a shared Slack channel.
    • IncludedWorld-class creative team: 1288+ vetted creators (who've worked with IM8, k2o, immi), human scriptwriters ($80M+ in Meta adspend), & 200+ in-house video editors (100K+ ads edited). We pay creators above-market.
    • IncludedCurated ad format library: Skits, street interviews, product demos, & more. Updated daily with formats our Creative Directors see winning across their brands.
    • IncludedPowered by Admaker 2.0 software: Helps our creative team make better ads. Helps your team track progress, review + launch + analyze ads, & rebook creators. Replaces Billo, Soona, SideShift, Insense, Motion, Foreplay, & more ($10K+/mo).
    • Included12–16 day delivery (after creators receive product): physical + digital products supported.

    Risk-free & flexible

    • IncludedDon't pay until you review 6 scripts: 24-hour delivery, 3-day free trial, & billing reminder. Or bring your own scripts.
    • Included100% money-back guarantee: Full refund if you don’t love your ads.
    • IncludedUnlimited human revisions: our creators, scriptwriters, & editors revise until you’re happy.
    • IncludedYou own all assets: final ads, raw footage, & B-roll are yours (full usage rights included).
    Start for free

    Customers

    28 stories from 288+ brands (IM8, k2o, immi). Names & LinkedIns provided. References available.
    Obvi wordmark
    Ron ShahObvi Instagram logo
    Ron ShahLinkedIn
    CEO, Obvi
    $100M+ revenue
    Watch story →
    Immi wordmark
    Kevin LeeImmi Instagram logo
    Kevin LeeLinkedIn
    CEO, Immi
    $16.8M raised
    Watch story →

    Admaker 2.0

    Helps our creative team make better ads. Helps your team review + launch + analyze ads & rebook creators.
    Replaces Billo, Soona, SideShift, Insense, Cohley, GRIN, Aspire, Motion, Foreplay, AdManage.ai, & more ($10K+/mo).
    • Command Center
      Command Center
      Track & review Human UGC: briefs, creators, shipping, revisions.
      Replaces Billo ($99+/UGC), Soona ($399+/UGC)
      Sample workspace →
    • AdGPT
      AdGPT
      Choose your product, creator types, & formats for Human UGC.
      Replaces ChatGPT ($20+/mo), Claude ($20+/mo)
      Sample workspace →

    Us vs. them

    6 Human UGC ads filmed & edited for $1000 (no AI / 100% real).
    Replaces Billo, Soona, SideShift, Insense, Cohley, GRIN, Aspire, Motion, Foreplay, AdManage.ai, & more ($10K+/mo).
    Icon
    Billo
    SideShift
    6 scripts before you pay + 100% money back
    Made for paid & organic social
    Human Creators
    Human Scriptwriters
    Human Video Editors
    Human Creative Director
    Product shipping
    Curated ad format library
    Full usage rights
    Unlimited human revisions
    Creator whitelisting
    Existing asset reuse
    Creative analysis
    Competitor ad saving
    Ad Manager uploading
    Dedicated Creative Director (custom pricing)
    Agency Whitelabel (volume pricing)
    Tier 1 Story, Investors, & Partner Program

    Story

    Kennan Jenner

    Founder
    Kennan JennerKennan JennerKennan JennerKennan JennerKennan JennerKennan JennerKennan Jenner
    College dropout at 19. Solo-founded Skio ($105M cash exit, $32M ARR, $8M raised).
    Top 200 NA League of Legends, Pinterest, Hulu, W+K (Top 5 Ad Agency), YC S20, Columbia (accepted).
    LinkedIn
    LinkedIn (42.8K+ followers)
    X
    Twitter (22.8K+ followers)
    YouTube (528K+ views)
    Hi, I'm Kennan!
    Thank you for reading this. My life has been a journey full of ups & downs and I'm grateful to be here.
    I grew up finding school extremely boring & slept through most of my classes. If I'm being real, no one thought I'd go anywhere (was Top 200 North America in League of Legends though).
    Everything changed when I was 18: I had a big wakeup call & had to support myself.
    This triggered me in a good way & I worked 100-hour weeks until I became a 100x engineer. This gave me the confidence to drop out of college after 1 year & eventually start my 1st company, Skio.
    With Skio, I got into Y Combinator as a solo founder & completely failed during the batch. Thankfully, pivoting worked well ($105M cash exit, $32M ARR, $8M raised).
    But it's not over yet: I've started Icon because I have a massive chip on my shoulder.
    I know I'm not supposed to say this publicly, but I want to make Icon the greatest company of all time.
    I want to help brands make wonderful ads.
    I want to help creators make a living.
    I want to make our $12M icon.com domain worth it.
    I want to win so bad that I'm sacrificing my life working 7 days a week for it. I'll even eat dog poop if it means winning.
    It's just the beginning & we're always learning. Feel free to send feedback anytime (kennan@icon.com).
    Kennan

    Investors

    Founders Fund

    Icon Investor
    Founders FundFounders FundFounders FundFounders FundFounders FundFounders Fund
    Venture capital firm.
    X
    Twitter
    (136K+ followers)
    LinkedIn
    LinkedIn
    (71K+ followers)

    Mark Chen

    Icon Investor
    Mark ChenMark ChenMark ChenMark Chen
    Chief Research Officer at OpenAI (ChatGPT).
    LinkedIn
    LinkedIn
    (7K+ followers)
    X
    Twitter
    (56K+ followers)

    Partner Program

    Earn + by posting about Icon with copy-paste text & video formats.
    $12M domain critique example post

    "$12M domain and website looks like this?"

    Screenshot the Icon website which is very controversial design wise and pair it with our very expensive $12M domain. This combo goes very viral.

    No video required
    • X
    • LinkedIn
    Full launch watch-along example post

    Watch the Icon launch together

    Play the entire Icon launch full-screen with your talking head in the bottom-left corner.

    Video required
    • X
    • LinkedIn
    • TikTok
    • Instagram
    • YouTube

      Admaker 3.0

      Premium Banana

      Premium Banana

      5.0288+ happy brands

      $10K

      $5000

      • Shoutout of appreciation
        We'll give you a special shoutout on our social media
      • Free worldwide shipping
        Ships anywhere in the world at no extra cost
      • Limited time offer
        Perfectly ripe, ethically sourced banana
      • Help us hit $100B ARR
        Your purchase will help us reach our goal
      Enormous Cucumber

      Enormous Cucumber

      5.0288+ happy brands

      $50

      $0.50

      • Shout of frustration
        Buy the Premium Banana next time
      • Free digital delivery
        We'll send you a special link to download the 4K image
      • Lifetime offer
        We're like Costco hotdogs, we're not going anywhere
      • Help us hit $100B ARR
        Your purchase did not really help us reach our goal

      Ready to get 6 Human UGC ads for $1000?

      Start for free
      288+ happy brands
      We find creators, ship products, curate formats, write scripts, coach creators, & edit videos.
      Don't pay until you review 6 scripts. Get your ads in 12–16 days. Full refund if you don't love them.