Icon vs. BigSpy
 |  |  |  | |
|---|---|---|---|---|
Managed service ($1000+/mo) |  |  | | |
Google Veo ads | | | | |
3-day free trial | | | | |
100% money-back guarantee | | | | |
Made for ads | | | | |
Ad creation workflows (AdGPT) | | | | |
AI CMO (Chief Marketing Officer) | | | | |
Video ad generator | | | | |
Video editor | | | | |
AI-generated UGC | | | | |
AI-generated B-roll | | | | |
Static ad generator | | | | |
Image editor | | | | |
Product distortions autocorrected | | | | |
Competitor ad cloning | | | | |
Scriptwriting + creative briefs | | | | |
Audience research | | | | |
Creative storage | | | | |
AI asset tagging & splitting | | | | |
Hook A/B testing | | | | |
Creative analytics | | | | |
Ad Manager uploads | | | | |
Desktop app (macOS, Windows) | | | | |
Tier 1 investors & engineers | | | | |
$12M .com domain (tier 1) | | | | |
Founded 2025 | | | | |
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AI Admaker Launch (Tier 1 Viral)
(Tier 1 Viral)
Introducing Icon, the world's first AI Admaker.
AI Admaker Launch (Tier 1 Viral)
(Tier 1 Viral)
Introducing Icon, the world's first AI Admaker.
AI CMO Launch (Tier 1 Viral)
(Tier 1 Viral)
Introducing Icon, the world's first AI CMO (Chief Marketing Officer).
AI CMO Launch (Tier 1 Viral)
(Tier 1 Viral)
Introducing Icon, the world's first AI CMO (Chief Marketing Officer).
Investment Round (Tier 1 VCs)
(Tier 1 VCs)
Peter Thiel's Founders Fund doubles down on Icon.
Investment Round (Tier 1 VCs)
(Tier 1 VCs)
Peter Thiel's Founders Fund doubles down on Icon.
$12M Domain (Tier 1 Domain)
(Tier 1 Domain)
The icon.com domain is the 6th most expensive domain of all time (thus making it a Tier 1 Domain).
$12M Domain (Tier 1 Domain)
(Tier 1 Domain)
The icon.com domain is the 6th most expensive domain of all time (thus making it a Tier 1 Domain).
How AdGPT works (AI-assisted)
How AdGPT works
(AI-assisted)
1. Turn your assets into legosIcon looks at your asset library & tags video scenes + images (e.g. "unboxing"). Tagged assets are lego blocks for making ads.
2. Create ads with AdGPTUse AdGPT Workflows to create video + static ads that are 0-99% complete. Video ads have matching clips for every scene.
3. Edit with AdCut & CanvasUse AdCut (AI Video Editor) & Canvas (AI Image Editor) to edit your 0-99% complete AdGPT ads if needed.
AdGPT Workflows
Create video + static ads that are 0-99% complete.
Workflows are available in 3 completion levels (high, medium, low). With a high completion level, Icon does more work.
Make me an adHigh completionSave time by getting winning ads from AI CMO.For: Static Ads, Video Ads
Clone adHigh completionSave time by cloning winning ads from top brands & competitors.For: Static Ads, Video Ads
Ad from existing UGCHigh completionSave time by creating testimonial ads from existing UGC.For: Static Ads, Video Ads
B-roll cuttingHigh completionSave time by cutting in B-roll on your UGC videos.For: Video Ads
Ad from deep researchMedium completionSave time by creating ads from ad concepts we find (that you pick).For: Static Ads, Video Ads
Ad from promptLow completionSave time by creating ads from prompts (think ChatGPT for ads).For: Static Ads, Video Ads
How AI CMO works (automated)
How AI CMO works
(automated)
1. Get winning ad conceptsIcon finds winning ad concepts by scanning websites & publicly running ads (yours & competitors), ad account performance, & more.
2. Review winning AI CMO adsAI CMO copies what worked for competitors, tries fresh approaches, & scales your winners.
3. Edit ads if neededAI CMO ads are 50-99% complete. Use AdCut (AI Video Editor) & Canvas (AI Image Editor) to edit them if needed.
Products
14-products-in-1 for just $39+/mo (replaces $2K-$30K/mo). Built by our Tier 1 Engineering Team.
3-day free trial & 100% money-back guarantee, no questions asked.
Replaces ChatGPT, CapCut, Canva, Claude, AdCreative, Motion, Foreplay, Recharm, Sora, Kling, Air, Frame.io, Creatify, Atria, HeyGen, Arcads, MakeUGC, Soona, AdManage, Adscook, & more.
- AdGPTSave time with AI-powered ad creation workflows (think ChatGPT for ads).Replaces ChatGPT ($20+/mo), Claude ($20+/mo)
AI CMO (Chief Marketing Officer)Automatically plan, create, & run 1000s of winning ads end-to-end.Replaces CMOs ($300K+/yr), bad agencies ($10K+/mo)- AdCut (AI Video Editor)Save time with AI-powered video editing (think CapCut for ads).Replaces CapCut ($9.99/mo), Premiere ($54.99/mo)
Canvas (AI Image Editor)Save time with AI-powered image editing (think Canva for ads).Replaces AdCreative ($599/mo), Canva ($10+/mo)
AdspySave time with AI-powered ad cloning.Replaces Foreplay ($99+/mo + $50/tracked competitor)- Creative LibrarySave time with AI-powered asset splitting & tagging.Replaces Frame.io, Air, Recharm ($500-$20K+/mo)
UGC CreatorsSave time & money with AI-generated UGC.Replaces Arcads, MakeUGC ($119+/mo), Billo ($99+/video)
Asset GeneratorSave time & money with AI-generated assets.Replaces Sora ($200/mo)
PhotoshootSave time & money with AI-generated studio photos.Replaces Soona, photoshoots ($1K+/session)
Variations (A/B Testing)Save time with AI-powered hook A/B testing.Replaces editing work ($2K+/mo)
Language MatchingSave time with AI-powered audience language matching.Replaces translation work ($2K+/mo)
Audience ResearchSave time with AI-generated copy & visuals that match audiences.Replaces research work ($2K+/mo)
Creative AnalyticsSave money with AI-powered creative analytics.Replaces Motion ($1K-$10K+/mo off adspend)
Ads ManagerSave time with ad manager auto-upload.Replaces AdManage ($1K+/mo), Adscook ($399+/mo)
"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
Ron Shah
CEO, Obvi
$100M+ revenue
"Icon enables performance creatives at scale. It gives us the velocity to scale what works."
Ray Lee
CEO, Raycon
$100M+ revenue
"Our creative team was drowning in repetitive work. Icon transformed our workflow - now we can focus on strategy while they handle the rest."
Marco Staal
CEO, 222 Creative
100+ clients with $10B+ revenue
"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
Ron Shah
CEO, Obvi
$100M+ revenue
"Icon enables performance creatives at scale. It gives us the velocity to scale what works."
Ray Lee
CEO, Raycon
$100M+ revenue
"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
Ron Shah
CEO, Obvi
$100M+ revenue
Story
Kennan Davison
CEO, Founder
College dropout. Solo-founded Skio ($25M+ ARR & profitable, $8M seed, 70+ teammates).
College dropout. Solo-founded Skio ($25M+ ARR & profitable, $8M seed, 70+ teammates).
Top 200 NA League of Legends (100M+ players), YC S20 (solo), W+K (ad agency).
Top 200 NA League of Legends (100M+ players), YC S20 (solo), W+K (ad agency).
Hi, I'm Kennan!
Thank you for reading this. My life has been a journey full of ups & downs and I’m grateful to be here.
I grew up finding school extremely boring & slept through most of my classes. If I'm being real, no one thought I'd go anywhere (was Top 200 North America out of 100M+ players in League of Legends though).
Everything changed when I was 18: I had a big wakeup call & had to start supporting myself.
This triggered me in a good way & I worked 100-hour weeks until I became a 100x engineer. This gave me the confidence to drop out of college after 1 year & eventually start my 1st company, Skio.
With Skio, I fluked into Y Combinator as a solo founder & completely failed during the batch. Thankfully, pivoting worked well ($25M+ ARR & profitable, $8M seed, 70+ teammates).
But it's not over yet: I've started Icon because I have a massive chip on my shoulder.
I know I’m not supposed to say this publicly, but I want to make Icon the greatest company of all time.
I want to deliver insane value to our customers.
I want to create generational wealth for my team & investors.
I want to break the $0 to $100M ARR world record.
I want to make the $12M I spent on the icon.com domain worth it.
I want to create generational wealth for my team & investors.
I want to break the $0 to $100M ARR world record.
I want to make the $12M I spent on the icon.com domain worth it.
I want to win so bad that I'm sacrificing my life working 7 days a week for it. I'll even eat dog poop if it means winning.
We're 4 months in & have lots to live up to. Feel free to give feedback anytime at kennan@icon.com.
Investors (Tier 1 VCs)
Our Tier 1 Investors helped us hire a Tier 1 Engineering Team (results in Tier 1 Products).
Peter Thiel's Founders Fund & execs of frontier AI labs like OpenAI, Cognition, & Pika.
Founders Fund
Icon Investor
Peter Thiel's venture capital firm. The partners have founded & funded companies like PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb, & Stripe.
Peter Thiel's venture capital firm.
Mark Chen
Icon Investor
Chief Research Officer at OpenAI (ChatGPT).
Chief Research Officer at OpenAI (ChatGPT).
Jane Street, Microsoft, MIT.
Saquon Barkley
Icon Investor
NFL Running Back Philadelphia Eagles (Super Bowl 2025).
NFL Running Back Philadelphia Eagles (Super Bowl 2025).
New York Giants.
Roman Khan
Icon Investor
President, Founder at Peak21, CMO at Raycon, CMO at Know Beauty, CMO, Co-founder at Linjer, CMO at Nutrition Kitchen.
CMO at Raycon, Know Beauty, & Linjer.
Founders Fund
Icon Investor
Peter Thiel's venture capital firm. The partners have founded & funded companies like PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb, & Stripe.
Peter Thiel's venture capital firm.
Mark Chen
Icon Investor
Chief Research Officer at OpenAI (ChatGPT).
Chief Research Officer at OpenAI (ChatGPT).
Jane Street, Microsoft, MIT.
Saquon Barkley
Icon Investor
NFL Running Back Philadelphia Eagles (Super Bowl 2025).
NFL Running Back Philadelphia Eagles (Super Bowl 2025).
New York Giants.
Roman Khan
Icon Investor
President, Founder at Peak21, CMO at Raycon, CMO at Know Beauty, CMO, Co-founder at Linjer, CMO at Nutrition Kitchen.
CMO at Raycon, Know Beauty, & Linjer.
Founders Fund
Icon Investor
Peter Thiel's venture capital firm. The partners have founded & funded companies like PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb, & Stripe.
Peter Thiel's venture capital firm.
Mark Chen
Icon Investor
Chief Research Officer at OpenAI (ChatGPT).
Chief Research Officer at OpenAI (ChatGPT).
Jane Street, Microsoft, MIT.
Saquon Barkley
Icon Investor
NFL Running Back Philadelphia Eagles (Super Bowl 2025).
NFL Running Back Philadelphia Eagles (Super Bowl 2025).
New York Giants.
Roman Khan
Icon Investor
President, Founder at Peak21, CMO at Raycon, CMO at Know Beauty, CMO, Co-founder at Linjer, CMO at Nutrition Kitchen.
CMO at Raycon, Know Beauty, & Linjer.
Agency Directory (Tier 1 Agencies)
Get clients for your agency. We get 1M+ monthly views from brands looking for more creative volume.
Explore more
AI Admaker Launch (Tier 1 Viral)
(Tier 1 Viral)
Introducing Icon, the world's first AI Admaker.
AI Admaker Launch (Tier 1 Viral)
(Tier 1 Viral)
Introducing Icon, the world's first AI Admaker.
AI CMO Launch (Tier 1 Viral)
(Tier 1 Viral)
Introducing Icon, the world's first AI CMO (Chief Marketing Officer).
AI CMO Launch (Tier 1 Viral)
(Tier 1 Viral)
Introducing Icon, the world's first AI CMO (Chief Marketing Officer).
Investment Round (Tier 1 VCs)
(Tier 1 VCs)
Peter Thiel's Founders Fund doubles down on Icon.
Investment Round (Tier 1 VCs)
(Tier 1 VCs)
Peter Thiel's Founders Fund doubles down on Icon.
$12M Domain (Tier 1 Domain)
(Tier 1 Domain)
The icon.com domain is the 6th most expensive domain of all time (thus making it a Tier 1 Domain).
$12M Domain (Tier 1 Domain)
(Tier 1 Domain)
The icon.com domain is the 6th most expensive domain of all time (thus making it a Tier 1 Domain).
Ready to plan, create, & run 1000s of winning ads end-to-end?
Just $39+/mo for 14-products-in-1 (replaces $2K-$30K/mo).
3-day free trial & 100% money-back guarantee, no questions asked.
