How we help

Problem & Solution

Problem

Running 1000s of ads end-to-end in a winning way is extremely painful. Example workflow:

  1. Plan 100 unique & deeply-researched ad concepts
  2. Create 100 ads by manually picking 3-second clips (for video ads) or images (for static ads) from your 10,000-asset library
  3. Create 3 permutations for A/B testing, add voiceovers + captions for each of the 100 ads
  4. Upload 300 ads to ad accounts (Meta, TikTok, etc.)
  5. Rinse-repeat this every week

If you're an agency, the above is really horrible for obvious reasons (10+ brands = 3,000+ ads).

Products for scriptwriting, video + image editing, storage, analytics, & ad spying exist, but they're separate products so they don't work well together (they're also $2K-$30K/mo).

Solution

Icon solves this with the first AI Admaker. It helps you plan, create, & run 1000s of winning ads end-to-end.

Before this, you could make 10 ads per week. Now you can make 100 ads per week & get more winners.

Icon also replaces $2K-$30K/mo for just $39+/mo by combining 14 products into 1. It comes with unlimited ad creations, custom assets, & edits. 100x cheaper than a bad agency.

Icon is risk-free with a 3-day free trial & 100% money-back guarantee.

Capcut
Capcut
Video editing
$9.99/mo
Adobe Premiere
Adobe Premiere
Video editing
$54.99/mo
ChatGPT
ChatGPT
Scriptwriting
$20+/mo
Foreplay
Foreplay
Ad spying
$99/mo
AdSpy
AdSpy
Ad spying
$149/mo
Recharm
Recharm
Creative storage
$500-$3K/mo
Motion
Motion
Creative analytics
$1K-$10K+/mo
Billo
Billo
UGC
$99/video
Air
Air
Creative storage
$600-$5K+/mo
+10 other tools

Choose your approach

AdGPT (AI-assisted)

Icon looks at your asset library and tags video scenes + images (e.g. "unboxing"). Tagged assets turn into lego blocks for making ads.

From there, use AdGPT Workflows to create video + static ads that are 0-99% complete. Video ads have matching clips for every scene.

AdGPT Workflows are available in 3 completion levels (high, medium, low). With a high completion level, Icon does more work.

AdGPT Workflows will get your ads 0-99% complete. Make edits with AdCut (AI Video Editor) or Canvas (AI Image Editor) if needed.

AI CMO (automated)

Icon has an AI CMO that can automate the manual work above & do much more on top.

AI CMO finds winning ad concepts by scanning websites (yours & competitors), competitor ads, customer reviews, ad account performance, & more.

It then generates 3 ad types: "Competitor Clone," "New Concept," & "Winner Iteration." Copy what worked for competitors, try fresh approaches, & scale your winners.

From there, AI CMO auto-generates ads that are 50-99% complete. Use AdCut (AI Video Editor) & Canvas (AI Image Editor) to edit them if needed.

Download or upload ads into your ad accounts with 1 click.

5.0 rating
2288+ brands
528K+ YouTube
$12M domain
Founded 2025
MUD\WTR
Ridge
Momentous
Gruns
Everyday Dose
Kettle & Fire
  • Story
    Story
    Story
    Story
    (Tier 1 Narrative)
    College dropout. Solo-founded Skio ($20M+ ARR & profitable, $8M seed). Top 200 NA LoL, YC S20.
  • Investors
    Investors
    Investors
    Investors
    (Tier 1 VCs)
    Peter Thiel's Founders Fund + OpenAI (ChatGPT) exec + Saquon Barkley (Super Bowl 2025).
  • Examples
    Examples
    Examples
    Examples
    (Tier 1 Brands)
    Make Google Veo ads, Testimonial UGC ads, Creator UGC ads, B-roll UGC ads, & Static ads.
  • Us vs. them
    Us vs. them
    Us vs. them
    Us vs. them
    See why we're better than the competition.
  • AI CMO Launch
    AI CMO Launch
    (Tier 1 Viral)
    Introducing Icon, the world's first AI CMO (Chief Marketing Officer).
    LinkedIn
    LinkedIn
    (6K+ comments)
    X
    Twitter
    (1.1M+ views)
    YouTube
    YouTube
    (50K+ views)
  • $12M Domain
    $12M Domain
    (Tier 1 Domain)
    The icon.com domain is the 6th most expensive domain of all time (thus making it a Tier 1 Domain).
    X
    Twitter
    (528K+ views)
    • Ridge
    Mudwtr
    Gruns
    Obvi
    Atlas Coffee Club
    Gwella

    Examples

    Make Google Veo ads, Testimonial UGC ads, Creator UGC ads, B-roll UGC ads, & Static ads.
    G
    gruns
    Google Veo ad
    P
    purepetfood
    Google Veo ad
    M
    marissaren
    Creator UGC ad
    T
    tryarmra
    Static ad
    tryarmra sponsored content

    How AdGPT works

    (AI-assisted)
    • 1. Turn your assets into legos
      1. Turn your assets into legos
      Icon looks at your asset library & tags video scenes + images (e.g. "unboxing"). Tagged assets are lego blocks for making ads.
    • 2. Create ads with AdGPT
      2. Create ads with AdGPT
      Use AdGPT Workflows to create video + static ads that are 0-99% complete. Video ads have matching clips for every scene.
    • 3. Edit with AdCut & Canvas
      3. Edit with AdCut & Canvas
      Use AdCut (AI Video Editor) & Canvas (AI Image Editor) to edit your 0-99% complete AdGPT ads if needed.
    • 4. Replace $2K-$30K/mo
      4. Replace $2K-$30K/mo
      Combine 12 products into 1 for just $39+/mo (replaces $2K-$30K/mo).

    AdGPT Workflows

    Create video + static ads that are 0-99% complete.
    Workflows are available in 3 completion levels (high, medium, low). With a high completion level, Icon does more work.
    • Make me an ad
      Make me an ad
      High completion
      Save time by getting winning ads from AI CMO.
      For: Static Ads, Video Ads
    • Clone ad
      Clone ad
      High completion
      Save time by cloning winning ads from top brands & competitors.
      For: Static Ads, Video Ads
    • Ad from existing UGC
      Ad from existing UGC
      High completion
      Save time by creating testimonial ads from existing UGC.
      For: Static Ads, Video Ads
    • B-roll cutting
      B-roll cutting
      High completion
      Save time by cutting in B-roll on your UGC videos.
      For: Video Ads
    • Ad from deep research
      Ad from deep research
      Medium completion
      Save time by creating ads from ad concepts we find (that you pick).
      For: Static Ads, Video Ads
    • Ad from prompt
      Ad from prompt
      Low completion
      Save time by creating ads from prompts (think ChatGPT for ads).
      For: Static Ads, Video Ads

    How AI CMO works

    (automated)
    • 1. Get winning ad concepts
      1. Get winning ad concepts
      Icon finds winning ad concepts by scanning websites & publicly running ads (yours & competitors), ad account performance, & more.
    • 2. Review winning AI CMO ads
      2. Review winning AI CMO ads
      AI CMO copies what worked for competitors, tries fresh approaches, & scales your winners.
    • 3. Edit ads if needed
      3. Edit ads if needed
      AI CMO ads are 50-99% complete. Use AdCut (AI Video Editor) & Canvas (AI Image Editor) to edit them if needed.
    • 4. Download ads you like
      4. Download ads you like
      Download ads or upload them into your ad accounts with 1 click.

    Us vs. them

    Just $39+/mo for 14-products-in-1 (replaces $2K-$30K/mo). No one else comes close.
    Unlimited ad creations, custom assets, & edits.
    3-day free trial & 100% money-back guarantee, no questions asked.
    Replaces ChatGPT, CapCut, Canva, Claude, AdCreative, Motion, Foreplay, Recharm, Sora, Kling, Air, Frame.io, Creatify, Atria, HeyGen, Arcads, MakeUGC, Soona, AdManage, Adscook, & more.
    Icon
    ChatGPT
    CapCut
    Managed service ($1000+/mo)
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    GoogleGoogle Veo ads
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    3-day free trial
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    100% money-back guarantee
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    Made for ads
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    Ad creation workflows (AdGPT)
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    AI CMO (Chief Marketing Officer)
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    Video ad generator
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    Video editor
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    AI-generated UGC
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    AI-generated B-roll
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    Static ad generator
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    Image editor
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    Product distortions autocorrected
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    Competitor ad cloning
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    Scriptwriting + creative briefs
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    Audience research
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    Creative storage
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    AI asset tagging & splitting
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    Hook A/B testing
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    Creative analytics
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    Ad Manager uploads
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    Desktop app (macOS, Windows)
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    Tier 1 investors & engineers
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    $12M .com domain (tier 1)
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    Founded 2025
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    Products

    14-products-in-1 for just $39+/mo (replaces $2K-$30K/mo). Built by our Tier 1 Engineering Team.
    3-day free trial & 100% money-back guarantee, no questions asked.
    Replaces ChatGPT, CapCut, Canva, Claude, AdCreative, Motion, Foreplay, Recharm, Sora, Kling, Air, Frame.io, Creatify, Atria, HeyGen, Arcads, MakeUGC, Soona, AdManage, Adscook, & more.

    What they're saying

    Obvi
    "We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
    Ron Shah

    Ron Shah

    CEO, Obvi
    $100M+ revenue

    Story

    Kennan Davison

    Kennan Davison

    CEO, Founder
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    College dropout. Solo-founded Skio ($20M+ ARR & profitable, $8M seed, 50+ teammates).
    Top 200 NA League of Legends (100M+ players), YC S20 (solo), W+K (ad agency), Columbia (instant dropout).
    LinkedIn
    LinkedIn (40.8K+ followers)
    X
    Twitter (20.8K+ followers)
    GitHub
    GitHub
    Hi, I'm Kennan!
    Thank you for reading this. My life has been a journey full of ups & downs and I’m grateful to be here.
    I grew up finding school extremely boring & slept through most of my classes. If I'm being real, no one thought I'd go anywhere (was Top 200 North America out of 100M+ players in League of Legends though).
    Everything changed when I was 18: I had a big wakeup call & had to start supporting myself.
    This triggered me in a good way & I worked 100-hour weeks until I became a 100x engineer. This gave me the confidence to drop out of college after 1 year & eventually start my 1st company, Skio.
    With Skio, I fluked into Y Combinator as a solo founder & completely failed during the batch. Thankfully, pivoting worked well ($20M+ ARR & profitable, $8M seed, 50+ teammates).
    But it's not over yet: I've started Icon because I have a massive chip on my shoulder.
    I know I’m not supposed to say this publicly, but I want to make Icon the greatest company of all time.
    I want to deliver insane value to our customers.
    I want to create generational wealth for my team & investors.
    I want to break the $0 to $100M ARR world record.
    I want to make the $12M I spent on the icon.com domain worth it.
    I want to win so bad that I'm sacrificing my life working 7 days a week for it. I'll even eat dog poop if it means winning.
    We're 4 months in & have lots to live up to. Feel free to give feedback anytime at kennan@icon.com.

    Investors (Tier 1 VCs)

    Our Tier 1 Investors helped us hire a Tier 1 Engineering Team (results in Tier 1 Products).
    Peter Thiel's Founders Fund & execs of frontier AI labs like OpenAI, Cognition, & Pika.
    Founders Fund

    Founders Fund

    Icon Investor
    Founders Fund
    Founders Fund
    Founders Fund
    Founders Fund
    Founders Fund
    Founders Fund
    Peter Thiel's venture capital firm.
    LinkedIn
    LinkedIn
    (71K+ followers)
    X
    Twitter
    (136K+ followers)
    Mark Chen

    Mark Chen

    Icon Investor
    Mark Chen
    Mark Chen
    Mark Chen
    Mark Chen
    Chief Research Officer at OpenAI (ChatGPT).
    LinkedIn
    LinkedIn
    (7K+ followers)
    X
    Twitter
    (56K+ followers)
    Saquon Barkley

    Saquon Barkley

    Icon Investor
    Saquon Barkley
    Saquon Barkley
    NFL Running Back Philadelphia Eagles (Super Bowl 2025).
    Instagram
    Instagram
    (3.5M+ followers)
    X
    Twitter
    (624K+ followers)
    Roman Khan

    Roman Khan

    Icon Investor
    Roman Khan
    Roman Khan
    Roman Khan
    Roman Khan
    Roman Khan
    CMO at Raycon, Know Beauty, & Linjer.
    LinkedIn
    LinkedIn
    (10K+ followers)
    X
    Twitter
    (12.4K+ followers)

    Agency Directory (Tier 1 Agencies)

    Get clients for your agency. We get 1M+ monthly views from brands looking for more creative volume.
    GR0

    GR0

    Monthly ads created
    1000
    Monthly adspend
    $10M+
    See website
    Avenue Z

    Avenue Z

    Monthly ads created
    1000
    Monthly adspend
    $10M+
    See website

    Explore more

  • Story
    Story
    Story
    Story
    (Tier 1 Narrative)
    College dropout. Solo-founded Skio ($20M+ ARR & profitable, $8M seed). Top 200 NA LoL, YC S20.
  • Investors
    Investors
    Investors
    Investors
    (Tier 1 VCs)
    Peter Thiel's Founders Fund + OpenAI (ChatGPT) exec + Saquon Barkley (Super Bowl 2025).
  • Examples
    Examples
    Examples
    Examples
    (Tier 1 Brands)
    Make Google Veo ads, Testimonial UGC ads, Creator UGC ads, B-roll UGC ads, & Static ads.
  • Us vs. them
    Us vs. them
    Us vs. them
    Us vs. them
    See why we're better than the competition.
  • AI CMO Launch
    AI CMO Launch
    (Tier 1 Viral)
    Introducing Icon, the world's first AI CMO (Chief Marketing Officer).
    LinkedIn
    LinkedIn
    (6K+ comments)
    X
    Twitter
    (1.1M+ views)
    YouTube
    YouTube
    (50K+ views)
  • $12M Domain
    $12M Domain
    (Tier 1 Domain)
    The icon.com domain is the 6th most expensive domain of all time (thus making it a Tier 1 Domain).
    X
    Twitter
    (528K+ views)
  • Pricing
    Pricing
    Get 14 products for just $39+/mo. Replaces $2K-$30K/mo.
  • Get a demo (Managed)
    Get a demo (Managed)
    Managed / Enterprise starts at $1000/mo. Comes with full access to Icon & dedicated humans (strategist, editor, & more)
  • Careers
    Careers
    Our mission is to "make viral content." Based in NYC. In-person eng team. Above-market equity.
  • How we help
    How we help
    Read our pitch on how we help solve your problems.
  • How AdGPT works
    How AdGPT works
    See how AdGPT (AI-assisted) works.
  • How AI CMO works
    How AI CMO works
    See how AI CMO (automated) works.
  • Products
    Products
    (Tier 1 Engineering)
    See AI CMO, AdGPT, AdCut, Kanva, Creative Library, & more.
  • AdGPT Workflows
    AdGPT Workflows
    Create video + static ads that are 0-99% complete.
  • Blog
    Blog
    (Tier 1 Content)
    Read case studies & interviews with customers.
  • Agency Directory
    Agency Directory
    (Tier 1)
    Get clients for your agency. We get 1M+ monthly views from brands.
  • Affiliates (20% Revshare)
    Affiliates (20% Revshare)
    Get 20% revshare on referrals & 4% revshare per signup from partners you refer.
  • Partner Kit
    Partner Kit
    Get $1000 for writing posts with 1000+ likes.

    • Ready to plan, create, & run 1000s of winning ads end-to-end?

    Just $39+/mo for 14-products-in-1 (replaces $2K-$30K/mo).
    3-day free trial & 100% money-back guarantee, no questions asked.
    5.0 rating
    2288+ brands
    528K+ YouTube
    $12M domain
    Founded 2025
    Icon: The AI Admaker

    Icon: The AI Admaker

    5.02288+ happy brands
    Plan, create, & run 1000s of winning ads end-to-end.
    ✅Limited-time (ends 10/17)
    100% money-back guarantee, no questions asked.