How we help
Your problem & our solution
Problem & Solution
Problem
Running 1000s of ads end-to-end in a winning way is extremely painful. Example workflow:
- Plan 100 unique & deeply-researched ad concepts
- Create 100 ads by manually picking 3-second clips (for video ads) or images (for static ads) from your 10,000-asset library
- Create 3 permutations for A/B testing, add voiceovers + captions for each of the 100 ads
- Upload 300 ads to ad accounts (Meta, TikTok, etc.)
- Rinse-repeat this every week
If you're an agency, the above is really horrible for obvious reasons (10+ brands = 3,000+ ads).
Products for scriptwriting, video + image editing, storage, analytics, & ad spying exist, but they're separate products so they don't work well together (they're also $2K-$30K/mo).
Solution
Icon solves this with the first AI Admaker. It helps you plan, create, & run 1000s of winning ads end-to-end.
Before this, you could launch 10 ads per week. Now you can launch 100 ads per week & get more winners.
Ads typically cost $200. With Icon, it's $0.99 per downloaded or launched ad.
Icon also replaces $2K-$30K/mo for just $19/mo by combining 12 products into 1.
Icon is risk-free. If you're not happy, we'll refund you 100% (no questions asked).
ChatGPT
Scriptwriting
$20/mo
Capcut
Video editing
$9.99/mo
Adobe Premiere
Video editing
$54.99/mo
Recharm
Creative storage
$500-$3K/mo
Foreplay
Ad spying
$99/mo
AdSpy
Ad spying
$149/mo
Air
Creative storage
$600-$5K+/mo
Billo
UGC
$99/video
Motion
Creative analytics
$1K-$10K+/mo
Capcut
Video editing
$9.99/mo
Adobe Premiere
Video editing
$54.99/mo
ChatGPT
Scriptwriting
$20/mo
Foreplay
Ad spying
$99/mo
AdSpy
Ad spying
$149/mo
Recharm
Creative storage
$500-$3K/mo
Motion
Creative analytics
$1K-$10K+/mo
Billo
UGC
$99/video
Air
Creative storage
$600-$5K+/mo
+10 other tools
Choose your solution
Manual / assisted solution
Icon looks at your asset library and tags video scenes + images (e.g. "unboxing"). Tagged assets turn into lego blocks for making ads.
From there, use AdGPT Workflows to create video + static ads that are 0-99% complete. Video ads have matching clips for every scene.
AdGPT Workflows are available in 3 control levels (high, medium, low). Higher control takes more time, but you'll like it more often.
AdGPT Workflows will get your ads 0-99% complete. Make edits with AdCut (video ads) or Kanva (static ads) if needed.
AI CMO / automated solution
Icon has an AI CMO that can automate the manual work above and make 100 ads for you to review & 1-click launch at 10am every morning.
Icon analyzes millions of data points to create these 100 ads, breaking them into 3 types: "Competitor Clone", "New Concept", & "Winner Iteration."
"Competitor Clone" ads are clones of winning competitor ads, "New Concept" ads are net new ads based off deep audience research, & "Winner Iteration" ads are iterations on winners.
m.arissa x glowrecipe
2.4M followers
How it works (manual / assisted approach)
How it works
(manual / assisted approach)
1. Turn your assets into legosIcon looks at your asset library & tags video scenes + images (e.g. "unboxing"). Tagged assets are lego blocks for making ads.
2. Create ads with AdGPTUse AdGPT Workflows to create static + video ads that are 0-99% complete. Video ads have matching clips for every scene.
3. Edit with Kanva & AdCutUse Kanva & AdCut to edit your 0-99% complete AdGPT ads if needed.
AdGPT Workflows
Choose your control level (high, medium, low). Higher control takes more time, but you'll like it more often.
Ad from promptHigh controlSave time by creating ads from prompts with matching assets.For: Static Ads, Video Ads
Ad from deep researchMedium controlSave time by creating ads from ad concepts we find (that you pick).For: Static Ads, Video Ads
Ad from reviewsMedium controlSave time by creating ads from your reviews.For: Static Ads, Video Ads
Clone competitor adMedium controlSave time by cloning winning ads from top brands.For: Static Ads, Video Ads
B-roll cuttingMedium controlSave time by cutting in B-roll on your UGC videos.For: Video Ads
Long form to adMedium controlSave time by turning your interviews into ads.For: Video Ads
Ad from voiceoverMedium controlSave time by creating ads from your voiceovers.For: Video Ads
Make me an adLow controlSave time by doing nothing & getting ads from AI CMO.For: Static Ads, Video Ads
How it works (AI CMO / automated approach)
How it works
(AI CMO / automated approach)
1. Get winning ads dailyIcon finds winning ad concepts by scanning 1M+ data points like competitor ads, customer reviews, social media trends, ad account performance, & more.
2. Review auto-generated adsAI CMO ads are 50-99% complete. Use Kanva (static editor) & AdCut (video editor) to edit them if needed.
3. Download ads at $0.99/adDownload or launch ads into your ad accounts with 1 click.
Us vs. them
Just $39/mo for 12-products-in-1 (replaces $2K-$30K/mo). No one else comes close.
$0.99/downloaded ad vs. typical $200/ad. 100% money-back guarantee, no questions asked.
Replaces ChatGPT, CapCut, Canva, Claude, AdCreative, Motion, Foreplay, Recharm, Sora, Kling, Air, Frame.io, Creatify, Atria, HeyGen, Arcads, MakeUGC, Soona, AdManage, Adscook, & more.
 |  |  | |
|---|---|---|---|
100% money-back guarantee |  |  | |
AI CMO (auto-generated ads) | | | |
Static ad generator | | | |
Static ad editor | | | |
Video ad generator | | | |
Video ad editor | | | |
AI-generated UGC | | | |
AI-generated B-roll | | | |
Competitor ad cloning | | | |
Scriptwriting + creative briefs | | | |
Audience research | | | |
Creative storage | | | |
AI asset tagging & splitting | | | |
Creative analytics | | | |
Ad Manager uploads | | | |
Made for ads | | | |
Tier 1 investors | | | |
Tier 1 engineering team | | | |
7-day work week | | | |
Founded 2025 | | | |
Products
12-products-in-1 for just $39/mo (replaces $2K-$30K/mo).
100% money-back guarantee, no questions asked.
Replaces ChatGPT, CapCut, Canva, Claude, AdCreative, Motion, Foreplay, Recharm, Sora, Kling, Air, Frame.io, Creatify, Atria, HeyGen, Arcads, MakeUGC, Soona, AdManage, Adscook, & more.
AI CMOAutomatically plan, create, & run 1000s of winning ads end-to-end.Replaces CMO ($200K-$1M+/year), bad agencies ($10K+/mo retainer, $200+/ad)- AdGPTSave time creating ads (think ChatGPT for ads).Replaces ChatGPT ($20/mo), Claude ($20/mo)
- AdCutSave time editing video ads (think CapCut for ads).Replaces CapCut ($9.99/mo), Premiere ($54.99/mo)
KanvaSave time editing static ads (think Canva for ads).Replaces AdCreative ($599/mo), Canva ($10/user/mo)
AdspySave time with AI-powered ad cloning.Replaces Foreplay ($99/mo + $20/user + $50/tracked competitor)- Creative LibrarySave time by splitting & tagging assets with AI.Replaces Frame.io ($1K-$20K+/mo), Air ($600-$5K+/mo), Recharm ($500-$3K+/mo)
UGC CreatorsSave time & money with AI-generated UGC.Replaces Arcads, MakeUGC ($119+/mo), Billo ($99+/video)
Audience ResearchSave time researching & tracking audiences.(and help AdGPT create ads that match your audience's voice)Replaces tedious work ($2K+/mo)
ZoraSave time & money with AI-generated videos (think Sora for ads).Replaces Sora ($200/mo)
PhotoshootSave time & money with AI-generated images (e.g. studio photography).Replaces Soona ($149/session + $39/photo), real photoshoots ($1K+/session)
Creative AnalyticsSave money with creative analytics.Replaces Motion ($1K-$10K+/mo depending on adspend)- Ads ManagerSave time with ad manager auto-upload.Replaces AdManage.ai ($1.3K/mo), Adscook ($399-$2K/mo)
"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
Ron Shah
CEO, Obvi
$100M+ revenue
"Going from script to finished ads was overly complex. Icon streamlined the process from scriptwriting to ad creation with a few clicks."
Ray Lee
CEO, Raycon
$100M+ revenue
"Our creative team was drowning in repetitive work. Icon transformed our workflow - now we can focus on strategy while they handle the rest."
Marco Staal
CEO, 222 Creative
100+ clients with $10B+ revenue
"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
Ron Shah
CEO, Obvi
$100M+ revenue
"Going from script to finished ads was overly complex. Icon streamlined the process from scriptwriting to ad creation with a few clicks."
Ray Lee
CEO, Raycon
$100M+ revenue
"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
Ron Shah
CEO, Obvi
$100M+ revenue
Story
Kennan Davison
CEO, Founder
Solo-founded Skio ($15M+ ARR & profitable, $8M seed).
Solo-founded Skio ($15M+ ARR & profitable, $8M seed), Pinterest, Hulu, Top 200 NA LoL, YC S20, Dropout (at 19).
Previously: Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Columbia (transfer, dropout).
Hi, I'm Kennan!
Thank you for reading this. My life has been a journey full of ups & downs & I’m grateful to be here.
I grew up in Portland, Oregon & found school extremely boring. I slept through every class because of this. If I'm being real, no one expected me to go anywhere (I ranked top 200 in NA out of 10M+ in League of Legends though).
This all changed when I was 18. I had a big wakeup call & had to start supporting myself.
I started skipping class to code 100 hours a week & combined with my hate for school, I dropped out after 1 year to join Pinterest as an engineer. Pinterest paid very well, but was very boring.
After too long of this, I started my 1st company, Skio, & got into Y Combinator (S20). I did badly during the batch & had to pivot. Thankfully, post-pivot Skio killed it.
Today, Skio is the #1 subscription management software for brands on Shopify with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), $15M+ ARR & profitable ($8.4M seed), & an amazing team of 60.
All these up-and-down adventures led to Icon. Icon is the culmination of every lesson I've learned (I made many stupid mistakes) in these 10 years of grinding.
Thank you from the bottom of my heart to our customers, my team, our investors, & anyone reading this. I have no life and work 7 days a week: feel free to reach out any time at kennan@icon.com.
Investors
Our Tier 1 Investors helped us hire a Tier 1 Engineering Team (results in best product).
Peter Thiel's Founders Fund & execs of frontier AI labs like OpenAI, Cognition, & Pika.
Team
Our engineering team is by far the best in the space.
From Google, Facebook, Pinterest, Snap, & more. 7-day work week.
Kennan Davison
CEO, Founder
Solo-founded Skio ($15M+ ARR & profitable, $8M seed).
Solo-founded Skio ($15M+ ARR & profitable, $8M seed), Pinterest, Hulu, Top 200 NA LoL, YC S20, Dropout (at 19).
Previously: Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Columbia (transfer, dropout).
Kennan Davison
CEO, Founder
Solo-founded Skio ($15M+ ARR & profitable, $8M seed).
Solo-founded Skio ($15M+ ARR & profitable, $8M seed), Pinterest, Hulu, Top 200 NA LoL, YC S20, Dropout (at 19).
Previously: Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Columbia (transfer, dropout).
Kennan Davison
CEO, Founder
Solo-founded Skio ($15M+ ARR & profitable, $8M seed).
Solo-founded Skio ($15M+ ARR & profitable, $8M seed), Pinterest, Hulu, Top 200 NA LoL, YC S20, Dropout (at 19).
Previously: Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Columbia (transfer, dropout).
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Ready to plan, create, & run 1000s of winning ads end-to-end?
Just $39/mo for 12-products-in-1 (replaces $2K-$30K/mo). $0.99/downloaded ad vs. typical $200/ad.
100% money-back guarantee, no questions asked.
Icon: The AI Admaker
5.01288+ happy brands
Plan, create, & run 1000s of winning ads end-to-end.
✅Save 60% (4 spots, ends 4/25)
Try Icon risk-free (100% money-back guarantee).