







Make AI UGC for your Creative Library
No more waiting weeks for creators to make videos that turn out wrong.
With Icon, instantly create AI-generated UGC videos that say exactly what you want.
Disclaimer: All AI UGC companies (Arcads, MakeUGC) use HeyGen under the hood (+mark the price up).
Create videos free (using our creators) & add custom avatars at cost (0% markup) or use HeyGen directly & share videos with us.
Replaces Arcads ($130+/month), MakeUGC ($119+/month), Billo ($99+/video)

Features
Save time & money with AI-generated UGC.

Bring 2 minute videos of your creators and then create videos of them.
Requires creator consent.

Bring 2 minute videos of your creators holding products & then create videos of them (holding your products).
Requires creator consent.

Save time by instantly changing a creator's look (outfit, background, etc).

How AdGPT works (AI-assisted)
How AdGPT works
- 1. Turn your assets into legosIcon looks at your asset library & tags video scenes + images (e.g. "unboxing"). Tagged assets are lego blocks for making ads.
- 2. Create ads with AdGPTUse AdGPT Workflows to create video + static ads that are 0-99% complete. Video ads have matching clips for every scene.
- 3. Edit with AdCut & CanvasUse AdCut (AI Video Editor) & Canvas (AI Image Editor) to edit your 0-99% complete AdGPT ads if needed.
AdGPT Workflows
- Make me an adHigh completionSave time by getting winning ads from AI CMO.For: Static Ads, Video Ads
- Clone adHigh completionSave time by cloning winning ads from top brands & competitors.For: Static Ads, Video Ads
- Ad from existing UGCHigh completionSave time by creating testimonial ads from existing UGC.For: Static Ads, Video Ads
- B-roll cuttingHigh completionSave time by cutting in B-roll on your UGC videos.For: Video Ads
- Ad from deep researchMedium completionSave time by creating ads from ad concepts we find (that you pick).For: Static Ads, Video Ads
- Ad from promptLow completionSave time by creating ads from prompts (think ChatGPT for ads).For: Static Ads, Video Ads
How AI CMO works (automated)
How AI CMO works
- 1. Get winning ad conceptsIcon finds winning ad concepts by scanning websites & publicly running ads (yours & competitors), ad account performance, & more.
- 2. Review winning AI CMO adsAI CMO copies what worked for competitors, tries fresh approaches, & scales your winners.
- 3. Edit ads if neededAI CMO ads are 50-99% complete. Use AdCut (AI Video Editor) & Canvas (AI Image Editor) to edit them if needed.
Us vs. them
![]() | ![]() | ||
---|---|---|---|
Managed service ($1500+/mo) | |||
Google Veo ads | |||
3-day free trial | |||
100% money-back guarantee | |||
Made for ads | |||
Ad creation workflows (AdGPT) | |||
AI CMO (Chief Marketing Officer) | |||
Video ad generator | |||
Video editor | |||
AI-generated UGC | |||
AI-generated B-roll | |||
Static ad generator | |||
Image editor | |||
Product distortions autocorrected | |||
Competitor ad cloning | |||
Scriptwriting + creative briefs | |||
Audience research | |||
Creative storage | |||
AI asset tagging & splitting | |||
Hook A/B testing | |||
Creative analytics | |||
Ad Manager uploads | |||
Desktop app (macOS, Windows) | |||
Tier 1 investors & engineers | |||
$12M .com domain (tier 1) | |||
7-day work week | |||
Founded 2025 |
Products
- AdGPTSave time with AI-powered ad creation workflows (think ChatGPT for ads).Replaces ChatGPT ($20+/mo), Claude ($20+/mo)
- AI CMO (Chief Marketing Officer)Automatically plan, create, & run 1000s of winning ads end-to-end.Replaces CMOs ($300K+/yr), bad agencies ($10K+/mo)
- AdCut (AI Video Editor)Save time with AI-powered video editing (think CapCut for ads).Replaces CapCut ($9.99/mo), Premiere ($54.99/mo)
- Canvas (AI Image Editor)Save time with AI-powered image editing (think Canva for ads).Replaces AdCreative ($599/mo), Canva ($10+/mo)
- AdspySave time with AI-powered ad cloning.Replaces Foreplay ($99+/mo + $50/tracked competitor)
- Creative LibrarySave time with AI-powered asset splitting & tagging.Replaces Frame.io, Air, Recharm ($500-$20K+/mo)
- UGC CreatorsSave time & money with AI-generated UGC.Replaces Arcads, MakeUGC ($119+/mo), Billo ($99+/video)
- Asset GeneratorSave time & money with AI-generated assets.Replaces Sora ($200/mo)
- PhotoshootSave time & money with AI-generated studio photos.Replaces Soona, photoshoots ($1K+/session)
- Variations (A/B Testing)Save time with AI-powered hook A/B testing.Replaces editing work ($2K+/mo)
- Language MatchingSave time with AI-powered audience language matching.Replaces translation work ($2K+/mo)
- Audience ResearchSave time with AI-generated copy & visuals that match audiences.Replaces research work ($2K+/mo)
- Creative AnalyticsSave money with AI-powered creative analytics.Replaces Motion ($1K-$10K+/mo off adspend)
- Ads ManagerSave time with ad manager auto-upload.Replaces AdManage ($1K+/mo), Adscook ($399+/mo)


Ron Shah


Ray Lee


Marco Staal


Ron Shah


Ray Lee


Ron Shah
Story

Kennan Davison
I want to create generational wealth for my team & investors.
I want to break the $0 to $100M ARR world record.
I want to make the $12M I spent on the icon.com domain worth it.
Investors (Tier 1 VCs)

Founders Fund

Mark Chen

Saquon Barkley

Roman Khan

Founders Fund

Mark Chen

Saquon Barkley

Roman Khan

Founders Fund

Mark Chen

Saquon Barkley

Roman Khan
Team (Tier 1)

Kennan Davison

Yunyu Lin

Kevin Jin

Ernest Wong

Kennan Davison

Yunyu Lin

Kevin Jin

Ernest Wong

Kennan Davison

Yunyu Lin

Kevin Jin

Ernest Wong
Agency Directory (Tier 1 Agencies)
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Ready to plan, create, & run 1000s of winning ads end-to-end?
