UGC Creators

Save time & money with AI-generated UGC.

(and replace Arcads, MakeUGC, Billo, $1K-$20K in monthly costs)

Story (Tier 1 Narrative)

(Tier 1 Narrative)

College dropout. Solo-founded Skio ($20M+ ARR & profitable, $8M seed). Top 200 NA LoL, YC S20.

Story (Tier 1 Narrative)

(Tier 1 Narrative)

College dropout. Solo-founded Skio ($20M+ ARR & profitable, $8M seed). Top 200 NA LoL, YC S20.

Investors (Tier 1 VCs)

(Tier 1 VCs)

Peter Thiel's Founders Fund + OpenAI (ChatGPT) & Ramp execs + Saquon Barkley (Super Bowl 2025).

Investors (Tier 1 VCs)

(Tier 1 VCs)

Peter Thiel's Founders Fund + OpenAI (ChatGPT) exec + Saquon Barkley (Super Bowl 2025).

Examples (Tier 1 Brands)

(Tier 1 Brands)

Make Google Veo ads, Testimonial UGC ads, Creator UGC ads, B-roll UGC ads, & Static ads.

Examples (Tier 1 Brands)

(Tier 1 Brands)

Make Google Veo ads, Testimonial UGC ads, Creator UGC ads, B-roll UGC ads, & Static ads.

Us vs. them

See why we're better than the competition.

Us vs. them

See why we're better than the competition.

AI Admaker Launch (Tier 1 Viral)

(Tier 1 Viral)

Introducing Icon, the world's first AI Admaker.

LinkedIn (9.4K+ comments)

LinkedIn
(9.4K+ comments)

Twitter (2.2M+ views)

Twitter
(2.2M+ views)

YouTube (528K+ views)

YouTube
(528K+ views)

AI Admaker Launch (Tier 1 Viral)

(Tier 1 Viral)

Introducing Icon, the world's first AI Admaker.

LinkedIn (9.4K+ comments)

LinkedIn
(9.4K+ comments)

Twitter (2.2M+ views)

Twitter
(2.2M+ views)

YouTube (528K+ views)

YouTube
(528K+ views)

AI CMO Launch (Tier 1 Viral)

(Tier 1 Viral)

Introducing Icon, the world's first AI CMO (Chief Marketing Officer).

LinkedIn (6K+ comments)

LinkedIn
(6K+ comments)

Twitter (1.1M+ views)

Twitter
(1.1M+ views)

YouTube (50K+ views)

YouTube
(50K+ views)

AI CMO Launch (Tier 1 Viral)

(Tier 1 Viral)

Introducing Icon, the world's first AI CMO (Chief Marketing Officer).

LinkedIn (6K+ comments)

LinkedIn
(6K+ comments)

Twitter (1.1M+ views)

Twitter
(1.1M+ views)

YouTube (50K+ views)

YouTube
(50K+ views)

Investment Round (Tier 1 VCs)

(Tier 1 VCs)

Peter Thiel's Founders Fund doubles down on Icon.

LinkedIn (1.6K+ reactions)

LinkedIn
(1.6K+ reactions)

Twitter (800K+ views)

Twitter
(800K+ views)

YouTube (1+ views)

YouTube
(1+ views)

Investment Round (Tier 1 VCs)

(Tier 1 VCs)

Peter Thiel's Founders Fund doubles down on Icon.

LinkedIn (1.6K+ reactions)

LinkedIn
(1.6K+ reactions)

Twitter (800K+ views)

Twitter
(800K+ views)

YouTube (1+ views)

YouTube
(1+ views)

$12M Domain (Tier 1 Domain)

(Tier 1 Domain)

The icon.com domain is the 6th most expensive domain of all time (thus making it a Tier 1 Domain).

Twitter (528K+ views)

Twitter
(528K+ views)

$12M Domain (Tier 1 Domain)

(Tier 1 Domain)

The icon.com domain is the 6th most expensive domain of all time (thus making it a Tier 1 Domain).

Twitter (528K+ views)

Twitter
(528K+ views)

Make AI UGC for your Creative Library

No more waiting weeks for creators to make videos that turn out wrong.

With Icon, instantly create AI-generated UGC videos that say exactly what you want.

Disclaimer: All AI UGC companies (Arcads, MakeUGC) use HeyGen under the hood (+mark the price up).

Create videos free (using our creators) & add custom avatars at cost (0% markup) or use HeyGen directly & share videos with us.

Replaces Arcads ($130+/month), MakeUGC ($119+/month), Billo ($99+/video)

Make AI UGC for your Creative Library

No more waiting weeks for creators to make videos that turn out wrong.

With Icon, instantly create AI-generated UGC videos that say exactly what you want.

Disclaimer: All AI UGC companies (Arcads, MakeUGC) use HeyGen under the hood (+mark the price up).

Create videos free (using our creators) & add custom avatars at cost (0% markup) or use HeyGen directly & share videos with us.

Replaces Arcads ($130+/month), MakeUGC ($119+/month), Billo ($99+/video)

Features

AI video creation

Save time & money with AI-generated UGC.

Custom creators

Bring 2 minute videos of your creators and then create videos of them.

Requires creator consent.

Product holding

Bring 2 minute videos of your creators holding products & then create videos of them (holding your products).

Requires creator consent.

Creator looks

Save time by instantly changing a creator's look (outfit, background, etc).

Examples

Make Google Veo ads, Testimonial UGC ads, Creator UGC ads, B-roll UGC ads, & Static ads.

gruns

Google Veo ad

purepetfood

Google Veo ad

marissaren

Creator UGC ad

deionsanders

B-roll UGC ad

tryarmra

Static ad

Us vs. them

Just $39+/mo for 14-products-in-1 (replaces $2K-$30K/mo). No one else comes close.

Unlimited ad creations, custom assets, & edits.

3-day free trial & 100% money-back guarantee, no questions asked.

Replaces ChatGPT, CapCut, Canva, Claude, AdCreative, Motion, Foreplay, Recharm, Sora, Kling, Air, Frame.io, Creatify, Atria, HeyGen, Arcads, MakeUGC, Soona, AdManage, Adscook, & more.


Managed service ($1000+/mo)
Google Veo ads
3-day free trial
100% money-back guarantee
Made for ads
Ad creation workflows (AdGPT)
AI CMO (Chief Marketing Officer)
Video ad generator
Video editor
AI-generated UGC
AI-generated B-roll
Static ad generator
Image editor
Product distortions autocorrected
Competitor ad cloning
Scriptwriting + creative briefs
Audience research
Creative storage
AI asset tagging & splitting
Hook A/B testing
Creative analytics
Ad Manager uploads
Desktop app (macOS, Windows)
Tier 1 investors & engineers
$12M .com domain (tier 1)
Founded 2025

Examples

Make Google Veo ads, Testimonial UGC ads, Creator UGC ads, B-roll UGC ads, & Static ads.

gruns

Google Veo ad

purepetfood

Google Veo ad

marissaren

Creator UGC ad

deionsanders

B-roll UGC ad

tryarmra

Static ad

How AdGPT works (AI-assisted)

How AdGPT works

(AI-assisted)

1. Turn your assets into legos

Icon looks at your asset library & tags video scenes + images (e.g. "unboxing"). Tagged assets are lego blocks for making ads.

2. Create ads with AdGPT

Use AdGPT Workflows to create video + static ads that are 0-99% complete. Video ads have matching clips for every scene.

3. Edit with AdCut & Canvas

Use AdCut (AI Video Editor) & Canvas (AI Image Editor) to edit your 0-99% complete AdGPT ads if needed.

4. Replace $2K-$30K/mo

Combine 12 products into 1 for just $39+/mo (replaces $2K-$30K/mo).

AdGPT Workflows

Create video + static ads that are 0-99% complete.

Workflows are available in 3 completion levels (high, medium, low). With a high completion level, Icon does more work.

Make me an ad

High completion

Save time by getting winning ads from AI CMO.

For: Static Ads, Video Ads

Clone ad

High completion

Save time by cloning winning ads from top brands & competitors.

For: Static Ads, Video Ads

Ad from existing UGC

High completion

Save time by creating testimonial ads from existing UGC.

For: Static Ads, Video Ads

B-roll cutting

High completion

Save time by cutting in B-roll on your UGC videos.

For: Video Ads

Ad from deep research

Medium completion

Save time by creating ads from ad concepts we find (that you pick).

For: Static Ads, Video Ads

Ad from prompt

Low completion

Save time by creating ads from prompts (think ChatGPT for ads).

For: Static Ads, Video Ads

How AI CMO works (automated)

How AI CMO works

(automated)

1. Get winning ad concepts

Icon finds winning ad concepts by scanning websites & publicly running ads (yours & competitors), ad account performance, & more.

2. Review winning AI CMO ads

AI CMO copies what worked for competitors, tries fresh approaches, & scales your winners.

3. Edit ads if needed

AI CMO ads are 50-99% complete. Use AdCut (AI Video Editor) & Canvas (AI Image Editor) to edit them if needed.

4. Download ads you like

Download ads or upload them into your ad accounts with 1 click.

Us vs. them

Just $39+/mo for 14-products-in-1 (replaces $2K-$30K/mo). No one else comes close.

Unlimited ad creations, custom assets, & edits.

3-day free trial & 100% money-back guarantee, no questions asked.

Replaces ChatGPT, CapCut, Canva, Claude, AdCreative, Motion, Foreplay, Recharm, Sora, Kling, Air, Frame.io, Creatify, Atria, HeyGen, Arcads, MakeUGC, Soona, AdManage, Adscook, & more.


Managed service ($1000+/mo)
Google Veo ads
3-day free trial
100% money-back guarantee
Made for ads
Ad creation workflows (AdGPT)
AI CMO (Chief Marketing Officer)
Video ad generator
Video editor
AI-generated UGC
AI-generated B-roll
Static ad generator
Image editor
Product distortions autocorrected
Competitor ad cloning
Scriptwriting + creative briefs
Audience research
Creative storage
AI asset tagging & splitting
Hook A/B testing
Creative analytics
Ad Manager uploads
Desktop app (macOS, Windows)
Tier 1 investors & engineers
$12M .com domain (tier 1)
Founded 2025

Products

14-products-in-1 for just $39+/mo (replaces $2K-$30K/mo). Built by our Tier 1 Engineering Team.

3-day free trial & 100% money-back guarantee, no questions asked.

Replaces ChatGPT, CapCut, Canva, Claude, AdCreative, Motion, Foreplay, Recharm, Sora, Kling, Air, Frame.io, Creatify, Atria, HeyGen, Arcads, MakeUGC, Soona, AdManage, Adscook, & more.

AdGPT

Save time with AI-powered ad creation workflows (think ChatGPT for ads).

Replaces ChatGPT ($20+/mo), Claude ($20+/mo)

AI CMO (Chief Marketing Officer)

Automatically plan, create, & run 1000s of winning ads end-to-end.

Replaces CMOs ($300K+/yr), bad agencies ($10K+/mo)

AdCut (AI Video Editor)

Save time with AI-powered video editing (think CapCut for ads).

Replaces CapCut ($9.99/mo), Premiere ($54.99/mo)

Canvas (AI Image Editor)

Save time with AI-powered image editing (think Canva for ads).

Replaces AdCreative ($599/mo), Canva ($10+/mo)

Adspy

Save time with AI-powered ad cloning.

Replaces Foreplay ($99+/mo + $50/tracked competitor)

Creative Library

Save time with AI-powered asset splitting & tagging.

Replaces Frame.io, Air, Recharm ($500-$20K+/mo)

UGC Creators

Save time & money with AI-generated UGC.

Replaces Arcads, MakeUGC ($119+/mo), Billo ($99+/video)

Asset Generator

Save time & money with AI-generated assets.

Replaces Sora ($200/mo)

Photoshoot

Save time & money with AI-generated studio photos.

Replaces Soona, photoshoots ($1K+/session)

Variations (A/B Testing)

Save time with AI-powered hook A/B testing.

Replaces editing work ($2K+/mo)

Language Matching

Save time with AI-powered audience language matching.

Replaces translation work ($2K+/mo)

Audience Research

Save time with AI-generated copy & visuals that match audiences.

Replaces research work ($2K+/mo)

Creative Analytics

Save money with AI-powered creative analytics.

Replaces Motion ($1K-$10K+/mo off adspend)

Ads Manager

Save time with ad manager auto-upload.

Replaces AdManage ($1K+/mo), Adscook ($399+/mo)

What they're saying

"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

$100M+ revenue

"Going from script to finished ads was overly complex. Icon streamlined the process from scriptwriting to ad creation with a few clicks."

Ray Lee

CEO, Raycon

$100M+ revenue

"Our creative team was drowning in repetitive work. Icon transformed our workflow - now we can focus on strategy while they handle the rest."

Marco Staal

CEO, 222 Creative

100+ clients with $10B+ revenue

"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

$100M+ revenue

"Going from script to finished ads was overly complex. Icon streamlined the process from scriptwriting to ad creation with a few clicks."

Ray Lee

CEO, Raycon

$100M+ revenue

"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

$100M+ revenue

Story

Kennan Davison

CEO, Founder

College dropout. Solo-founded Skio ($20M+ ARR & profitable, $8M seed, 50+ teammates).

Top 200 NA League of Legends (100M+ players), YC S20 (solo), W+K (ad agency), Columbia (instant dropout).

LinkedIn (40.8K+ followers)

LinkedIn
(40.8K+ followers)

Twitter (20.8K+ followers)

Twitter
(20.8K+ followers)

GitHub

Hi, I'm Kennan!

Thank you for reading this. My life has been a journey full of ups & downs and I’m grateful to be here.

I grew up finding school extremely boring & slept through most of my classes. If I'm being real, no one thought I'd go anywhere (was Top 200 North America out of 100M+ players in League of Legends though).

Everything changed when I was 18: I had a big wakeup call & had to start supporting myself.

This triggered me in a good way & I worked 100-hour weeks until I became a 100x engineer. This gave me the confidence to drop out of college after 1 year & eventually start my 1st company, Skio.

With Skio, I fluked into Y Combinator as a solo founder & completely failed during the batch. Thankfully, pivoting worked well ($20M+ ARR & profitable, $8M seed, 50+ teammates).

But it's not over yet: I've started Icon because I have a massive chip on my shoulder.

I know I’m not supposed to say this publicly, but I want to make Icon the greatest company of all time.

I want to deliver insane value to our customers.
I want to create generational wealth for my team & investors.
I want to break the $0 to $100M ARR world record.
I want to make the $12M I spent on the icon.com domain worth it.

I want to win so bad that I'm sacrificing my life working 7 days a week for it. I'll even eat dog poop if it means winning.

We're 4 months in & have lots to live up to. Feel free to give feedback anytime at kennan@icon.com.