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Make AI UGC for your Creative Library
No more waiting weeks for creators to make videos that turn out wrong.
With Icon, instantly create AI-generated UGC videos that say exactly what you want.
Disclaimer: All AI UGC companies (Arcads, MakeUGC) use HeyGen under the hood (+mark the price up).
Create videos free (using our creators) & add custom avatars at cost (0% markup) or use HeyGen directly & share videos with us.
Replaces Arcads ($130+/month), MakeUGC ($119+/month), Billo ($99+/video)
marissaren x glowrecipe
2.4M followers
Features
AI video creation
Save time & money with AI-generated UGC.
Custom creators
Bring 2 minute videos of your creators and then create videos of them.
Requires creator consent.
Product holding
Bring 2 minute videos of your creators holding products & then create videos of them (holding your products).
Requires creator consent.
Creator looks
Save time by instantly changing a creator's look (outfit, background, etc).
How it works (AI-assisted approach)
How it works
(AI-assisted approach)
1. Turn your assets into legosIcon looks at your asset library & tags video scenes + images (e.g. "unboxing"). Tagged assets are lego blocks for making ads.
2. Create ads with AdGPTUse AdGPT Workflows to create static + video ads that are 0-99% complete. Video ads have matching clips for every scene.
3. Edit with AdCut & CanvasUse AdCut (AI Video Editor) & Canvas (AI Image Editor) to edit your 0-99% complete AdGPT ads if needed.
AdGPT Workflows
Create static + video ads that are 0-99% complete.
Completion percentage depends on your control level (high, medium, low). Higher control takes more time, but you might like it more often.
Ad from promptHigh controlSave time by creating ads from prompts with matching assets.For: Static Ads, Video Ads
Ad from deep researchMedium controlSave time by creating ads from ad concepts we find (that you pick).For: Static Ads, Video Ads
Ad from UGCMedium controlSave time by creating testimonial ads from UGC (real & AI).For: Static Ads, Video Ads
Clone competitor adMedium controlSave time by cloning winning ads from top brands.For: Static Ads, Video Ads
B-roll cuttingMedium controlSave time by cutting in B-roll on your UGC videos.For: Video Ads
Long form to adMedium controlSave time by turning your interviews into ads.For: Video Ads
Ad from voiceoverMedium controlSave time by creating ads from your voiceovers.For: Video Ads
Make me an adLow controlSave time by doing nothing & getting ads from AI CMO.For: Static Ads, Video Ads
How it works (AI CMO approach)
How it works
(AI CMO approach)
1. Get winning ad conceptsIcon finds winning ad concepts by scanning websites & publicly running ads (yours & competitors), ad account performance, & more.
2. Review winning AI CMO adsAI CMO copies what worked for competitors, tries fresh approaches, & scales your winners.
3. Edit ads if neededAI CMO ads are 50-99% complete. Use AdCut (AI Video Editor) & Canvas (AI Image Editor) to edit them if needed.
Us vs. them
Just $39+/mo for 14-products-in-1 (replaces $2K-$30K/mo). No one else comes close.
Unlimited ad creations, custom assets, & edits. 100x cheaper than a bad agency.
3-day free trial & 100% money-back guarantee, no questions asked.
Replaces ChatGPT, CapCut, Canva, Claude, AdCreative, Motion, Foreplay, Recharm, Sora, Kling, Air, Frame.io, Creatify, Atria, HeyGen, Arcads, MakeUGC, Soona, AdManage, Adscook, & more.
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|---|---|---|---|
3-day free trial |  | | |
100% money-back guarantee | |  | |
Made for ads | | | |
Ad creation workflows (AdGPT) | | | |
AI CMO (Chief Marketing Officer) | | | |
Video ad generator | | | |
Video editor | | | |
AI-generated UGC | | | |
AI-generated B-roll | | | |
Static ad generator | | | |
Image editor | | | |
Product distortions autocorrected | | | |
Competitor ad cloning | | | |
Scriptwriting + creative briefs | | | |
Audience research | | | |
Creative storage | | | |
AI asset tagging & splitting | | | |
Hook A/B testing | | | |
Audience language matching | | | |
Creative analytics | | | |
Ad Manager uploads | | | |
Desktop app (macOS, Windows) | | | |
Tier 1 CEO, investors, engineers | | | |
$12M .com domain (tier 1) | | | |
7-day work week | | | |
Founded 2025 | | | |
Products
14-products-in-1 for just $39+/mo (replaces $2K-$30K/mo). Built by our Tier 1 Engineering Team.
3-day free trial & 100% money-back guarantee, no questions asked.
Replaces ChatGPT, CapCut, Canva, Claude, AdCreative, Motion, Foreplay, Recharm, Sora, Kling, Air, Frame.io, Creatify, Atria, HeyGen, Arcads, MakeUGC, Soona, AdManage, Adscook, & more.
- AdGPTSave time with AI-powered ad creation workflows (think ChatGPT for ads).Replaces ChatGPT ($20+/mo), Claude ($20+/mo)
AI CMO (Chief Marketing Officer)Automatically plan, create, & run 1000s of winning ads end-to-end.Replaces CMOs ($300K+/yr), bad agencies ($10K+/mo)- AdCut (AI Video Editor)Save time with AI-powered video editing (think CapCut for ads).Replaces CapCut ($9.99/mo), Premiere ($54.99/mo)
Canvas (AI Image Editor)Save time with AI-powered image editing (think Canva for ads).Replaces AdCreative ($599/mo), Canva ($10+/mo)
AdspySave time with AI-powered ad cloning.Replaces Foreplay ($99+/mo + $50/tracked competitor)- Creative LibrarySave time with AI-powered asset splitting & tagging.Replaces Frame.io, Air, Recharm ($500-$20K+/mo)
UGC CreatorsSave time & money with AI-generated UGC.Replaces Arcads, MakeUGC ($119+/mo), Billo ($99+/video)
Asset GeneratorSave time & money with AI-generated assets.Replaces Sora ($200/mo)
PhotoshootSave time & money with AI-generated studio photos.Replaces Soona, photoshoots ($1K+/session)
Variations (A/B Testing)Save time with AI-powered hook A/B testing.Replaces editing work ($2K+/mo)- Language MatchingSave time with AI-powered audience language matching.Replaces translation work ($2K+/mo)
Audience ResearchSave time with AI-generated copy & visuals that match audiences.Replaces research work ($2K+/mo)
Creative AnalyticsSave money with AI-powered creative analytics.Replaces Motion ($1K-$10K+/mo off adspend)
Ads ManagerSave time with ad manager auto-upload.Replaces AdManage ($1K+/mo), Adscook ($399+/mo)
"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
Ron Shah
CEO, Obvi
$100M+ revenue
"Going from script to finished ads was overly complex. Icon streamlined the process from scriptwriting to ad creation with a few clicks."
Ray Lee
CEO, Raycon
$100M+ revenue
"Our creative team was drowning in repetitive work. Icon transformed our workflow - now we can focus on strategy while they handle the rest."
Marco Staal
CEO, 222 Creative
100+ clients with $10B+ revenue
"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
Ron Shah
CEO, Obvi
$100M+ revenue
"Going from script to finished ads was overly complex. Icon streamlined the process from scriptwriting to ad creation with a few clicks."
Ray Lee
CEO, Raycon
$100M+ revenue
"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
Ron Shah
CEO, Obvi
$100M+ revenue
Story
Kennan Davison
CEO, Founder
College dropout. Tier 1 Engineer. Solo-founded Skio ($15M+ ARR & profitable, $8M seed, 50+ teammates).
College dropout. Tier 1 Engineer. Solo-founded Skio ($15M+ ARR & profitable, $8M seed, 50+ teammates).
Previously: Pinterest, Hulu, W+K (ad agency), Top 200 NA League of Legends (100M+ players), YC S20 (solo), Columbia (transfer, dropout again).
Previously: Pinterest, Hulu, W+K (ad agency), Top 200 NA League of Legends (100M+ players), YC S20 (solo), Columbia (transfer, dropout again).
Hi, I'm Kennan!
Thank you for reading this. My life has been a journey full of ups & downs & I’m grateful to be here.
I grew up finding school extremely boring & slept through most of my classes. If I'm being real, no one thought I'd go anywhere (was Top 200 North America out of 100M+ players in League of Legends though).
Everything changed when I was 18: I had a big wakeup call & had to start supporting myself. Instead of getting a college experience like my friends, I had to live with my parents to save money.
This triggered me in a good way & I worked 100-hour weeks until I destroyed coding interviews. Soon after, I dropped out of college to join Pinterest (youngest employee).
After being a minion at Pinterest, I quit cold turkey & started my 1st company, Skio. I fluked into Y Combinator as a solo founder & completely failed during the batch. Thankfully, pivoting worked well ($15M+ ARR & profitable, $8M seed, 50+ teammates).
But it's not over yet: I've started Icon because I have a massive chip on my shoulder.
I know I’m not supposed to say this publicly, but I want to make Icon the greatest company of all time.
I want to deliver insane value to our customers.
I want to create generational wealth for my team & investors.
I want to break the $0 to $100M ARR world record.
I want to make the $12M I spent on the icon.com domain worth it.
I want to create generational wealth for my team & investors.
I want to break the $0 to $100M ARR world record.
I want to make the $12M I spent on the icon.com domain worth it.
I want to win so bad that I'm sacrificing my life working 7 days a week for it. I'll even eat dog poop if it means winning.
We're 2 months in & have lots to live up to. Feel free to give feedback anytime at kennan@icon.com.
Investors (Tier 1 VCs)
Our Tier 1 Investors helped us hire a Tier 1 Engineering Team (results in Tier 1 Products).
Peter Thiel's Founders Fund & execs of frontier AI labs like OpenAI, Cognition, & Pika.
Founders Fund
Icon Investor
Peter Thiel's venture capital firm. The partners have founded & funded companies like PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb, & Stripe.
Peter Thiel's venture capital firm.
Mark Chen
Icon Investor
Chief Research Officer at OpenAI (ChatGPT).
Chief Research Officer at OpenAI (ChatGPT).
Previously: Jane Street, Microsoft, MIT.
Saquon Barkley
Icon Investor
NFL Running Back Philadelphia Eagles (Super Bowl 2025).
NFL Running Back Philadelphia Eagles (Super Bowl 2025).
Previously: New York Giants.
Roman Khan
Icon Investor
President, Founder at Peak21, CMO at Raycon, CMO at Know Beauty, CMO, Co-founder at Linjer, CMO at Nutrition Kitchen.
CMO at Raycon, Know Beauty, & Linjer.
Founders Fund
Icon Investor
Peter Thiel's venture capital firm. The partners have founded & funded companies like PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb, & Stripe.
Peter Thiel's venture capital firm.
Mark Chen
Icon Investor
Chief Research Officer at OpenAI (ChatGPT).
Chief Research Officer at OpenAI (ChatGPT).
Previously: Jane Street, Microsoft, MIT.
Saquon Barkley
Icon Investor
NFL Running Back Philadelphia Eagles (Super Bowl 2025).
NFL Running Back Philadelphia Eagles (Super Bowl 2025).
Previously: New York Giants.
Roman Khan
Icon Investor
President, Founder at Peak21, CMO at Raycon, CMO at Know Beauty, CMO, Co-founder at Linjer, CMO at Nutrition Kitchen.
CMO at Raycon, Know Beauty, & Linjer.
Founders Fund
Icon Investor
Peter Thiel's venture capital firm. The partners have founded & funded companies like PayPal, Palantir, SpaceX, Anduril, Flexport, Airbnb, & Stripe.
Peter Thiel's venture capital firm.
Mark Chen
Icon Investor
Chief Research Officer at OpenAI (ChatGPT).
Chief Research Officer at OpenAI (ChatGPT).
Previously: Jane Street, Microsoft, MIT.
Saquon Barkley
Icon Investor
NFL Running Back Philadelphia Eagles (Super Bowl 2025).
NFL Running Back Philadelphia Eagles (Super Bowl 2025).
Previously: New York Giants.
Roman Khan
Icon Investor
President, Founder at Peak21, CMO at Raycon, CMO at Know Beauty, CMO, Co-founder at Linjer, CMO at Nutrition Kitchen.
CMO at Raycon, Know Beauty, & Linjer.
Team (Tier 1)
Our Tier 1 Engineering Team is by far the best in the space.
From Google, Facebook, Pinterest, Snap, & more. 7-day work week.
Kennan Davison
CEO, Founder
College dropout. Tier 1 Engineer. Solo-founded Skio ($15M+ ARR & profitable, $8M seed, 50+ teammates).
College dropout. Tier 1 Engineer. Solo-founded Skio ($15M+ ARR & profitable, $8M seed, 50+ teammates), Pinterest, Hulu, Top 200 NA LoL, YC S20.
Previously: Pinterest, Hulu, W+K (ad agency), Top 200 NA League of Legends (100M+ players), YC S20 (solo), Columbia (transfer, dropout again).
Yunyu Lin
Founding Board Member
CEO, Co-founder at Penrose.
CEO, Co-founder at Penrose, Head of AI at Ramp, CEO at Cohere (acq. by Ramp), Nuro, Facebook, YC S20, Duke (dropout).
Previously: Head of AI at Ramp, CEO, Co-founder at Cohere (AI CX / LLMs, acquired by Ramp), Nuro, Facebook, YC S20, Duke (dropout).
Kevin Jin
Engineering
Previously: CTO at Kalder, Compound Labs, Robinhood, Rippling, Impira, Flexport, Google, Tesla, TSM, Vanderbilt.
CTO at Kalder, Robinhood, Rippling, Impira, Flexport, Google, Tesla, TSM, Vanderbilt.
Max Sidebotham
Engineering
Previously: CTO, Co-founder at Tare (AI Emails / LLMs), Founding Engineer at Skio, Robinhood, UMD.
CTO, Co-founder at Tare (AI Emails / LLMs), Founding Engineer at Skio, Robinhood, UMD.
Kennan Davison
CEO, Founder
College dropout. Tier 1 Engineer. Solo-founded Skio ($15M+ ARR & profitable, $8M seed, 50+ teammates).
College dropout. Tier 1 Engineer. Solo-founded Skio ($15M+ ARR & profitable, $8M seed, 50+ teammates), Pinterest, Hulu, Top 200 NA LoL, YC S20.
Previously: Pinterest, Hulu, W+K (ad agency), Top 200 NA League of Legends (100M+ players), YC S20 (solo), Columbia (transfer, dropout again).
Yunyu Lin
Founding Board Member
CEO, Co-founder at Penrose.
CEO, Co-founder at Penrose, Head of AI at Ramp, CEO at Cohere (acq. by Ramp), Nuro, Facebook, YC S20, Duke (dropout).
Previously: Head of AI at Ramp, CEO, Co-founder at Cohere (AI CX / LLMs, acquired by Ramp), Nuro, Facebook, YC S20, Duke (dropout).
Kevin Jin
Engineering
Previously: CTO at Kalder, Compound Labs, Robinhood, Rippling, Impira, Flexport, Google, Tesla, TSM, Vanderbilt.
CTO at Kalder, Robinhood, Rippling, Impira, Flexport, Google, Tesla, TSM, Vanderbilt.
Max Sidebotham
Engineering
Previously: CTO, Co-founder at Tare (AI Emails / LLMs), Founding Engineer at Skio, Robinhood, UMD.
CTO, Co-founder at Tare (AI Emails / LLMs), Founding Engineer at Skio, Robinhood, UMD.
Kennan Davison
CEO, Founder
College dropout. Tier 1 Engineer. Solo-founded Skio ($15M+ ARR & profitable, $8M seed, 50+ teammates).
College dropout. Tier 1 Engineer. Solo-founded Skio ($15M+ ARR & profitable, $8M seed, 50+ teammates), Pinterest, Hulu, Top 200 NA LoL, YC S20.
Previously: Pinterest, Hulu, W+K (ad agency), Top 200 NA League of Legends (100M+ players), YC S20 (solo), Columbia (transfer, dropout again).
Yunyu Lin
Founding Board Member
CEO, Co-founder at Penrose.
CEO, Co-founder at Penrose, Head of AI at Ramp, CEO at Cohere (acq. by Ramp), Nuro, Facebook, YC S20, Duke (dropout).
Previously: Head of AI at Ramp, CEO, Co-founder at Cohere (AI CX / LLMs, acquired by Ramp), Nuro, Facebook, YC S20, Duke (dropout).
Kevin Jin
Engineering
Previously: CTO at Kalder, Compound Labs, Robinhood, Rippling, Impira, Flexport, Google, Tesla, TSM, Vanderbilt.
CTO at Kalder, Robinhood, Rippling, Impira, Flexport, Google, Tesla, TSM, Vanderbilt.
Max Sidebotham
Engineering
Previously: CTO, Co-founder at Tare (AI Emails / LLMs), Founding Engineer at Skio, Robinhood, UMD.
CTO, Co-founder at Tare (AI Emails / LLMs), Founding Engineer at Skio, Robinhood, UMD.
Agency Directory (Tier 1 Agencies)
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Ready to plan, create, & run 1000s of winning ads end-to-end?
Just $39+/mo for 14-products-in-1 (replaces $2K-$30K/mo).
3-day free trial & 100% money-back guarantee, no questions asked.
Icon: The AI Admaker
5.02288+ happy brands
5.02288+ happy brands
Plan, create, & run 1000s of winning ads end-to-end.
✅Limited-time (ends 6/6)
100% money-back guarantee, no questions asked.