UGC Creators

Save time & money with AI-generated UGC.

(and replace Arcads, MakeUGC, Billo, $1K-$20K in monthly costs)

5.0 rating

1288+ brands1288+ brands

528K+ YouTube528K+ YouTube

$12M domain$12M domain

Founded 2025Founded 2025

5.0 rating

1288+ brands1288+ brands

528K+ YouTube528K+ YouTube

$12M domain$12M domain

Founded 2025Founded 2025

Story (Tier 1 Narrative)

(Tier 1 Narrative)

Dropout at 19. Solo-founded Skio ($15M+ ARR & profitable, $8M seed). Top 200 NA LoL, YC S20.

Story (Tier 1 Narrative)

(Tier 1 Narrative)

Dropout at 19. Solo-founded Skio ($15M+ ARR & profitable, $8M seed). Top 200 NA LoL, YC S20.

Investors (Tier 1 VCs)

(Tier 1 VCs)

Peter Thiel's Founders Fund + OpenAI (ChatGPT) & Ramp execs + Saquon Barkley (Super Bowl 2025).

Investors (Tier 1 VCs)

(Tier 1 VCs)

Peter Thiel's Founders Fund + OpenAI (ChatGPT) exec + Saquon Barkley (Super Bowl 2025).

Team (Tier 1 Engineers)

(Tier 1 Engineers)

From Google, Facebook, Pinterest, Snap, Hulu, NVIDIA, & Tesla. 7-day work week.

Team (Tier 1 Engineers)

(Tier 1 Engineers)

From Google, Meta, Pinterest, & more. 7-day work week.

Examples (Tier 1 Brands)

(Tier 1 Brands)

See ads created with Icon (static images, B-roll + voiceover, UGC + B-roll cuts, & more).

Examples (Tier 1 Brands)

(Tier 1 Brands)

See ads created with Icon (static images, video, & more).

Create AI UGC for your Creative Library

No more waiting weeks for creators to make videos that turn out wrong.

With Icon, instantly create AI-generated UGC videos that say exactly what you want.

Disclaimer: All AI UGC companies (Arcads, MakeUGC) use HeyGen under the hood (+mark the price up).

Create videos free (using our creators) & add custom avatars at cost (0% markup) or use HeyGen directly & share videos with us.

Replaces Arcads ($130+/month), MakeUGC ($119+/month), Billo ($99+/video)

Create AI UGC for your Creative Library

No more waiting weeks for creators to make videos that turn out wrong.

With Icon, instantly create AI-generated UGC videos that say exactly what you want.

Disclaimer: All AI UGC companies (Arcads, MakeUGC) use HeyGen under the hood (+mark the price up).

Create videos free (using our creators) & add custom avatars at cost (0% markup) or use HeyGen directly & share videos with us.

Replaces Arcads ($130+/month), MakeUGC ($119+/month), Billo ($99+/video)

marissaren x glowrecipe

2.4M followers

Features

AI video creation

Save time & money with AI-generated UGC.

Custom creators

Bring 2 minute videos of your creators and then create videos of them.

Requires creator consent.

Product holding

Bring 2 minute videos of your creators holding products & then create videos of them (holding your products).

Requires creator consent.

Creator looks

Save time by instantly changing a creator's look (outfit, background, etc).

Us vs. them

Just $39+/mo for 12-products-in-1 (replaces $2K-$30K/mo). No one else comes close.

$0.99/ad download vs. typical $200/ad. 100% money-back guarantee, no questions asked.

Replaces ChatGPT, CapCut, Canva, Claude, AdCreative, Motion, Foreplay, Recharm, Sora, Kling, Air, Frame.io, Creatify, Atria, HeyGen, Arcads, MakeUGC, Soona, AdManage, Adscook, & more.


100% money-back guarantee
AI CMO (Chief Marketing Officer)
Static ad generator
Image editor
Video ad generator
Video editor
AI-generated UGC
AI-generated B-roll
Competitor ad cloning
Scriptwriting + creative briefs
Audience research
Creative storage
AI asset tagging & splitting
Creative analytics
Ad Manager uploads
Desktop app (macOS, Windows)
Made for ads
Tier 1 investors
Tier 1 engineering team
7-day work week
Founded 2025

How it works (AI CMO / automated approach)

How it works

(AI CMO / automated approach)

1. Get winning ads daily

Icon finds winning ad concepts by scanning 1M+ data points like competitor ads, customer reviews, social media trends, ad account performance, & more.

2. Review auto-generated ads

AI CMO ads are 50-99% complete. Use Kanva (static editor) & AdCut (video editor) to edit them if needed.

3. Download ads at $0.99/ad

Download or launch ads into your ad accounts with 1 click.

4. Enable Autopilot (optional)

Let Icon do the work 24/7 (if you're liking all the ads).

How it works (manual / assisted approach)

How it works

(manual / assisted approach)

1. Turn your assets into legos

Icon looks at your asset library & tags video scenes + images (e.g. "unboxing"). Tagged assets are lego blocks for making ads.

2. Create ads with AdGPT

Use AdGPT Workflows to create static + video ads that are 0-99% complete. Video ads have matching clips for every scene.

3. Edit with Kanva & AdCut

Use Kanva & AdCut to edit your 0-99% complete AdGPT ads if needed.

4. Replace $2K-$30K/mo

Combine 12 products into 1 for just $39+/mo (replaces $2K-$30K/mo).

AdGPT Workflows

Create static + video ads that are 0-99% complete.

Completion percentage depends on your control level (high, medium, low). Higher control takes more time, but you might like it more often.

Ad from prompt

High control

Save time by creating ads from prompts with matching assets.

For: Static Ads, Video Ads

Ad from deep research

Medium control

Save time by creating ads from ad concepts we find (that you pick).

For: Static Ads, Video Ads

Ad from reviews

Medium control

Save time by creating ads from your reviews.

For: Static Ads, Video Ads

Clone competitor ad

Medium control

Save time by cloning winning ads from top brands.

For: Static Ads, Video Ads

B-roll cutting

Medium control

Save time by cutting in B-roll on your UGC videos.

For: Video Ads

Long form to ad

Medium control

Save time by turning your interviews into ads.

For: Video Ads

Ad from voiceover

Medium control

Save time by creating ads from your voiceovers.

For: Video Ads

Make me an ad

Low control

Save time by doing nothing & getting ads from AI CMO.

For: Static Ads, Video Ads

Us vs. them

Just $39+/mo for 12-products-in-1 (replaces $2K-$30K/mo). No one else comes close.

$0.99/ad download vs. typical $200/ad. 100% money-back guarantee, no questions asked.

Replaces ChatGPT, CapCut, Canva, Claude, AdCreative, Motion, Foreplay, Recharm, Sora, Kling, Air, Frame.io, Creatify, Atria, HeyGen, Arcads, MakeUGC, Soona, AdManage, Adscook, & more.


100% money-back guarantee
AI CMO (Chief Marketing Officer)
Static ad generator
Image editor
Video ad generator
Video editor
AI-generated UGC
AI-generated B-roll
Competitor ad cloning
Scriptwriting + creative briefs
Audience research
Creative storage
AI asset tagging & splitting
Creative analytics
Ad Manager uploads
Desktop app (macOS, Windows)
Made for ads
Tier 1 investors
Tier 1 engineering team
7-day work week
Founded 2025

Products

12-products-in-1 for just $39+/mo (replaces $2K-$30K/mo). Built by our Tier 1 Engineering Team.

100% money-back guarantee, no questions asked.

Replaces ChatGPT, CapCut, Canva, Claude, AdCreative, Motion, Foreplay, Recharm, Sora, Kling, Air, Frame.io, Creatify, Atria, HeyGen, Arcads, MakeUGC, Soona, AdManage, Adscook, & more.

AI CMO (Chief Marketing Officer)

Automatically plan, create, & run 1000s of winning ads end-to-end.

Replaces CMO ($300K+/yr), bad agencies ($10K+/mo retainer, $200+/ad)

AdGPT

Save time creating ads (think ChatGPT for ads).

Replaces ChatGPT ($20/mo), Claude ($20/mo)

AdCut

Save time editing video ads (think CapCut for ads).

Replaces CapCut ($9.99/mo), Premiere ($54.99/mo)

Kanva

Save time editing static ads (think Canva for ads).

Replaces AdCreative ($599/mo), Canva ($10/user/mo)

Adspy

Save time with AI-powered ad cloning.

Replaces Foreplay ($99/mo + $20/user + $50/tracked competitor)

Creative Library

Save time by splitting & tagging assets with AI.

Replaces Frame.io ($1K-$20K+/mo), Air ($600-$5K+/mo), Recharm ($500-$3K+/mo)

UGC Creators

Save time & money with AI-generated UGC.

Replaces Arcads, MakeUGC ($119+/mo), Billo ($99+/video)

Audience Research

Save time researching & tracking audiences.

(and help AdGPT create ads that match your audience's voice)

Replaces tedious work ($2K+/mo)

Zora

Save time & money with AI-generated videos (think Sora for ads).

Replaces Sora ($200/mo)

Photoshoot

Save time & money with AI-generated images.

Replaces Soona ($149/session + $39/photo), real photoshoots ($1K+/session)

Creative Analytics

Save money with creative analytics.

Replaces Motion ($1K-$10K+/mo depending on adspend)

Ads Manager

Save time with ad manager auto-upload.

Replaces AdManage.ai ($1.3K/mo), Adscook ($399-$2K/mo)

What they're saying

"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

$100M+ revenue

"Going from script to finished ads was overly complex. Icon streamlined the process from scriptwriting to ad creation with a few clicks."

Ray Lee

CEO, Raycon

$100M+ revenue

"Our creative team was drowning in repetitive work. Icon transformed our workflow - now we can focus on strategy while they handle the rest."

Marco Staal

CEO, 222 Creative

100+ clients with $10B+ revenue

"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

$100M+ revenue

"Going from script to finished ads was overly complex. Icon streamlined the process from scriptwriting to ad creation with a few clicks."

Ray Lee

CEO, Raycon

$100M+ revenue

"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."

Ron Shah

CEO, Obvi

$100M+ revenue

Story

Kennan Davison

CEO, Founder

Dropout at 19. Solo-founded Skio ($15M+ ARR & profitable, $8M seed).

Previously: Pinterest, Hulu, W+K (ad agency), Top 200 North America League of Legends (out of 10M+ people), Y Combinator S20 (solo founder), Columbia (transfer, dropout).

Hi, I'm Kennan!

Thank you for reading this. My life has been a journey full of ups & downs & I’m grateful to be here.

I grew up finding school extremely boring & slept through most of my classes. If I'm being real, no one thought I'd go anywhere (was Top 200 North America out of 10M+ people in League of Legends though).

Everything changed when I was 18: I had a big wakeup call & had to start supporting myself. Instead of getting a college experience like my friends, I had to live with my parents to save money.

This triggered me in a good way & I worked 100-hour weeks until I destroyed coding interviews. Soon after, I dropped out to join Pinterest at 19.

After being a minion at Pinterest, I quit cold turkey & started my 1st company, Skio. I fluked into Y Combinator as a solo founder & completely failed during the batch. Thankfully, pivoting worked well ($15M+ ARR & profitable).

But it's not over yet: I've started Icon because I have a massive chip on my shoulder.

I know I’m not supposed to say this publicly, but I want to make Icon the greatest company of all time.

I want to deliver insane value to our customers.
I want to create generational wealth for my team & investors.
I want to break the $0 to $100M ARR world record.

I want to win so bad that I'm sacrificing my life working 7 days a week for it. I'd even eat dog poop if it meant winning.

We're 2 months in & have lots to live up to. Feel free to give feedback anytime at kennan@icon.com.