Create AI UGC for your Creative Library
No more waiting weeks for creators to make videos that turn out wrong.
With Icon, instantly create AI-generated UGC videos that say exactly what you want.
Disclaimer: All AI UGC companies (Arcads, MakeUGC) use HeyGen under the hood (+mark the price up).
Create videos free (using our creators) & add custom avatars at cost (0% markup) or use HeyGen directly & share videos with us.
Replaces Arcads ($130+/month), MakeUGC ($119+/month), Billo ($99+/video)




Features
Save time & money with AI-generated UGC.

Bring 2 minute videos of your creators and then create videos of them.
Requires creator consent.

Bring 2 minute videos of your creators holding products & then create videos of them (holding your products).
Requires creator consent.

Save time by instantly changing a creator's look (outfit, background, etc).

How it works (AI CMO / automated approach)
How it works
- 1. Get winning ad conceptsIcon finds winning ad concepts by scanning websites (yours & competitors), competitor ads, customer reviews, ad account performance, & more.
- 2. Review auto-generated adsIcon generates 3 types of ads: "Competitor Clone," "New Concept," & "Winner Iteration." Copy what worked for competitors, try fresh approaches, & scale your winners.
- 3. Edit ads if neededAI CMO ads are 50-99% complete. Use Kanva (static editor) & AdCut (video editor) to edit them if needed.
How it works (manual / assisted approach)
How it works
- 1. Turn your assets into legosIcon looks at your asset library & tags video scenes + images (e.g. "unboxing"). Tagged assets are lego blocks for making ads.
- 2. Create ads with AdGPTUse AdGPT Workflows to create static + video ads that are 0-99% complete. Video ads have matching clips for every scene.
- 3. Edit with Kanva & AdCutUse Kanva & AdCut to edit your 0-99% complete AdGPT ads if needed.
AdGPT Workflows
- Ad from promptHigh controlSave time by creating ads from prompts with matching assets.For: Static Ads, Video Ads
- Ad from deep researchMedium controlSave time by creating ads from ad concepts we find (that you pick).For: Static Ads, Video Ads
- Ad from reviewsMedium controlSave time by creating ads from your reviews.For: Static Ads, Video Ads
- Clone competitor adMedium controlSave time by cloning winning ads from top brands.For: Static Ads, Video Ads
- B-roll cuttingMedium controlSave time by cutting in B-roll on your UGC videos.For: Video Ads
- Long form to adMedium controlSave time by turning your interviews into ads.For: Video Ads
- Ad from voiceoverMedium controlSave time by creating ads from your voiceovers.For: Video Ads
- Make me an adLow controlSave time by doing nothing & getting ads from AI CMO.For: Static Ads, Video Ads
Us vs. them
![]() | ![]() | ||
---|---|---|---|
100% money-back guarantee | |||
AI CMO (Chief Marketing Officer) | |||
Static ad generator | |||
Image editor | |||
Video ad generator | |||
Video editor | |||
AI-generated UGC | |||
AI-generated B-roll | |||
Competitor ad cloning | |||
Scriptwriting + creative briefs | |||
Audience research | |||
Creative storage | |||
AI asset tagging & splitting | |||
Creative analytics | |||
Ad Manager uploads | |||
Desktop app (macOS, Windows) | |||
Made for ads | |||
Tier 1 investors | |||
Tier 1 engineering team | |||
7-day work week | |||
Founded 2025 |
Products
- AI CMO (Chief Marketing Officer)Automatically plan, create, & run 1000s of winning ads end-to-end.Replaces CMO ($300K+/yr), bad agencies ($10K/mo retainer, $200/ad)
- AdGPTSave time creating ads (think ChatGPT for ads).Replaces ChatGPT ($20/mo), Claude ($20/mo)
- KanvaSave time editing static ads (think Canva for ads).Replaces AdCreative ($599/mo), Canva ($10/user/mo)
- AdCutSave time editing video ads (think CapCut for ads).Replaces CapCut ($9.99/mo), Premiere ($54.99/mo)
- AdspySave time with AI-powered ad cloning.Replaces Foreplay ($99/mo + $20/user + $50/tracked competitor)
- Creative LibrarySave time by splitting & tagging assets with AI.Replaces Frame.io ($1K-$20K+/mo), Air ($600-$5K+/mo), Recharm ($500-$3K+/mo)
- UGC CreatorsSave time & money with AI-generated UGC.Replaces Arcads, MakeUGC ($119+/mo), Billo ($99+/video)
- Audience ResearchSave time researching & tracking audiences.(and help AdGPT create ads that match your audience's voice)Replaces tedious work ($2K+/mo)
- ZoraSave time & money with AI-generated videos (think Sora for ads).Replaces Sora ($200/mo)
- PhotoshootSave time & money with AI-generated images.Replaces Soona ($149/session + $39/photo), real photoshoots ($1K+/session)
- Creative AnalyticsSave money with built-in creative analytics.Replaces Motion ($1K-$10K+/mo depending on adspend)
- Ads ManagerSave time with ad manager auto-upload.Replaces AdManage.ai ($1.3K/mo), Adscook ($399-$2K/mo)


Ron Shah


Ray Lee


Marco Staal


Ron Shah


Ray Lee


Ron Shah
Story

Kennan Davison
I want to create generational wealth for my team & investors.
I want to break the $0 to $100M ARR world record.
I want to make the $12M I spent on the icon.com domain worth it.
Investors (Tier 1 VCs)

Founders Fund

Mark Chen

Saquon Barkley

Roman Khan

Founders Fund

Mark Chen

Saquon Barkley

Roman Khan

Founders Fund

Mark Chen

Saquon Barkley

Roman Khan
Team (Tier 1)

Kennan Davison

Kevin Jin

Max Sidebotham

Kennan Davison

Kevin Jin

Max Sidebotham

Kennan Davison

Kevin Jin

Max Sidebotham
Agency Directory (Tier 1 Agencies)
Explore more
Ready to plan, create, & run 1000s of winning ads end-to-end?
