Create AI UGC for your Creative Library
No more waiting weeks for creators to make videos that turn out wrong.
With Icon, instantly create AI-generated UGC videos that say exactly what you want.
Disclaimer: All AI UGC companies (Arcads, MakeUGC) use HeyGen under the hood (+mark the price up).
Create videos free (using our creators) & add custom avatars at cost (0% markup) or use HeyGen directly & share videos with us.
Replaces Arcads ($130+/month), MakeUGC ($119+/month), Billo ($99+/video)




Features
Save time & money with AI-generated UGC.

Bring 2 minute videos of your creators and then create videos of them.
Requires creator consent.

Bring 2 minute videos of your creators holding products & then create videos of them (holding your products).
Requires creator consent.

Save time by instantly changing a creator's look (outfit, background, etc).

How it works (AI CMO / automated approach)
How it works
- 1. Get winning ads dailyIcon finds winning ad concepts by scanning 1M+ data points like competitor ads, customer reviews, social media trends, ad account performance, & more.
- 2. Review auto-generated adsAI CMO ads are 50-99% complete. Use Kanva (static editor) & AdCut (video editor) to edit them if needed.
- 3. Download ads at $0.99/adDownload or launch ads into your ad accounts with 1 click.
How it works (manual / assisted approach)
How it works
- 1. Turn your assets into legosIcon looks at your asset library & tags video scenes + images (e.g. "unboxing"). Tagged assets are lego blocks for making ads.
- 2. Create ads with AdGPTUse AdGPT Workflows to create static + video ads that are 0-99% complete. Video ads have matching clips for every scene.
- 3. Edit with Kanva & AdCutUse Kanva & AdCut to edit your 0-99% complete AdGPT ads if needed.
AdGPT Workflows
- Ad from promptHigh controlSave time by creating ads from prompts with matching assets.For: Static Ads, Video Ads
- Ad from deep researchMedium controlSave time by creating ads from ad concepts we find (that you pick).For: Static Ads, Video Ads
- Ad from reviewsMedium controlSave time by creating ads from your reviews.For: Static Ads, Video Ads
- Clone competitor adMedium controlSave time by cloning winning ads from top brands.For: Static Ads, Video Ads
- B-roll cuttingMedium controlSave time by cutting in B-roll on your UGC videos.For: Video Ads
- Long form to adMedium controlSave time by turning your interviews into ads.For: Video Ads
- Ad from voiceoverMedium controlSave time by creating ads from your voiceovers.For: Video Ads
- Make me an adLow controlSave time by doing nothing & getting ads from AI CMO.For: Static Ads, Video Ads
Us vs. them
![]() | ![]() | ||
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100% money-back guarantee | |||
AI CMO (Chief Marketing Officer) | |||
Static ad generator | |||
Image editor | |||
Video ad generator | |||
Video editor | |||
AI-generated UGC | |||
AI-generated B-roll | |||
Competitor ad cloning | |||
Scriptwriting + creative briefs | |||
Audience research | |||
Creative storage | |||
AI asset tagging & splitting | |||
Creative analytics | |||
Ad Manager uploads | |||
Desktop app (macOS, Windows) | |||
Made for ads | |||
Tier 1 investors | |||
Tier 1 engineering team | |||
7-day work week | |||
Founded 2025 |
Products
- AI CMO (Chief Marketing Officer)Automatically plan, create, & run 1000s of winning ads end-to-end.Replaces CMO ($300K+/yr), bad agencies ($10K+/mo retainer, $200+/ad)
- AdGPTSave time creating ads (think ChatGPT for ads).Replaces ChatGPT ($20/mo), Claude ($20/mo)
- AdCutSave time editing video ads (think CapCut for ads).Replaces CapCut ($9.99/mo), Premiere ($54.99/mo)
- KanvaSave time editing static ads (think Canva for ads).Replaces AdCreative ($599/mo), Canva ($10/user/mo)
- AdspySave time with AI-powered ad cloning.Replaces Foreplay ($99/mo + $20/user + $50/tracked competitor)
- Creative LibrarySave time by splitting & tagging assets with AI.Replaces Frame.io ($1K-$20K+/mo), Air ($600-$5K+/mo), Recharm ($500-$3K+/mo)
- UGC CreatorsSave time & money with AI-generated UGC.Replaces Arcads, MakeUGC ($119+/mo), Billo ($99+/video)
- Audience ResearchSave time researching & tracking audiences.(and help AdGPT create ads that match your audience's voice)Replaces tedious work ($2K+/mo)
- ZoraSave time & money with AI-generated videos (think Sora for ads).Replaces Sora ($200/mo)
- PhotoshootSave time & money with AI-generated images.Replaces Soona ($149/session + $39/photo), real photoshoots ($1K+/session)
- Creative AnalyticsSave money with creative analytics.Replaces Motion ($1K-$10K+/mo depending on adspend)
- Ads ManagerSave time with ad manager auto-upload.Replaces AdManage.ai ($1.3K/mo), Adscook ($399-$2K/mo)


Ron Shah


Ray Lee


Marco Staal


Ron Shah


Ray Lee


Ron Shah
Story

Kennan Davison
I want to create generational wealth for my team & investors.
I want to break the $0 to $100M ARR world record.
Investors (Tier 1 VCs)
Team (Tier 1)

Kennan Davison

Kennan Davison

Kennan Davison
Agency Directory (Tier 1 Agencies)
Explore more
Ready to plan, create, & run 1000s of winning ads end-to-end?
