Audience Research

Save time researching & tracking audiences.
(helps create ads that match your audience's voice)
Ridge
Mudwtr
Gruns
Gwella
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Kettle
  • Story
    Story
    Story
    Story
    Solo-founded Skio ($15M+ ARR & profitable, $8M seed). Top 200 NA LoL, YC S20, Pinterest, Dropout.
  • Investors
    Investors
    Investors
    Investors
    Peter Thiel's Founders Fund + OpenAI (ChatGPT) exec + Saquon Barkley (Super Bowl 2025).
  • Team
    Team
    Team
    Team
    From Google, Meta, Pinterest, & more. 7-day work week.
  • Examples
    Examples
    Examples
    Examples
    See ads created with Icon (static images, video, & more).

    • Create & manage audiences for AdGPT

    Stop manually spending time going through reviews & Reddit threads to understand your audiences.

    Icon uses AI agents to research your audiences and build a knowledge graph of each one respectively (habits, relationships, interests, & more).

    You can easily finetune your audience graphs to make them even better.

    Your audience graphs are automatically incorporated as you're writing ads in AdGPT (this is part of how we help you make more winning ads vs. ChatGPT).

    Replaces tedious work ($2K+/month)

    Create & manage audiences for AdGPT
    Video poster
    m.arissa
    glowrecipe
    m.arissa x glowrecipe
    2.4M followers
    Ridge
    Mudwtr
    Gruns
    Obvi
    Atlas Coffee Club
    Gwella

    Features

    AdGPT Augmenter

    Save time creating ads by helping AdGPT match your audience's voice.

    AdGPT Augmenter
    Audience Graph

    Save time understanding your audiences' relationships (pet owners buying for pets, parents buying for kids, etc.).

    Audience Graph
    Habits

    Save time understanding audiences' habits (the way they talk, what they buy, what they do, etc.).

    Habits
    Reddit scanning

    Save time reading Reddit threads to understand your audiences' habits, relationships, interests, & more.

    Reddit scanning
    Review scanning

    Save time reading Amazon & Shopify reviews to understand your audiences' habits, relationships, interests, & more.

    Review scanning
    Audience tracker

    Save time tracking events or timely things in your audience's life.

    Audience tracker

    How it works

    (manual / assisted approach)
    • 1. Turn your assets into legos
      1. Turn your assets into legos
      Icon looks at your asset library & tags video scenes + images (e.g. "unboxing"). Tagged assets are lego blocks for making ads.
    • 2. Create ads with AdGPT
      2. Create ads with AdGPT
      Use AdGPT Workflows to create static + video ads that are 0-99% complete. Video ads have matching clips for every scene.
    • 3. Edit with Kanva & AdCut
      3. Edit with Kanva & AdCut
      Use Kanva & AdCut to edit your 0-99% complete AdGPT ads if needed.
    • 4. Replace $2K-$30K/mo
      4. Replace $2K-$30K/mo
      Combine 12 products into 1 for just $39/mo (replaces $2K-$30K/mo).

    AdGPT Workflows

    Choose your control level (high, medium, low). Higher control takes more time, but you'll like it more often.
    • Ad from prompt
      Ad from prompt
      High control
      Save time by creating ads from prompts with matching assets.
      For: Static Ads, Video Ads
    • Ad from deep research
      Ad from deep research
      Medium control
      Save time by creating ads from ad concepts we find (that you pick).
      For: Static Ads, Video Ads
    • Ad from reviews
      Ad from reviews
      Medium control
      Save time by creating ads from your reviews.
      For: Static Ads, Video Ads
    • Clone competitor ad
      Clone competitor ad
      Medium control
      Save time by cloning winning ads from top brands.
      For: Static Ads, Video Ads
    • B-roll cutting
      B-roll cutting
      Medium control
      Save time by cutting in B-roll on your UGC videos.
      For: Video Ads
    • Long form to ad
      Long form to ad
      Medium control
      Save time by turning your interviews into ads.
      For: Video Ads
    • Ad from voiceover
      Ad from voiceover
      Medium control
      Save time by creating ads from your voiceovers.
      For: Video Ads
    • Make me an ad
      Make me an ad
      Low control
      Save time by doing nothing & getting ads from AI CMO.
      For: Static Ads, Video Ads

    How it works

    (AI CMO / automated approach)
    • 1. Get winning ads daily
      1. Get winning ads daily
      Icon finds winning ad concepts by scanning 1M+ data points like competitor ads, customer reviews, social media trends, ad account performance, & more.
    • 2. Review auto-generated ads
      2. Review auto-generated ads
      AI CMO ads are 50-99% complete. Use Kanva (static editor) & AdCut (video editor) to edit them if needed.
    • 3. Download ads at $0.99/ad
      3. Download ads at $0.99/ad
      Download or launch ads into your ad accounts with 1 click.
    • 4. Enable Autopilot (optional)
      4. Enable Autopilot (optional)
      Let Icon do the work 24/7 (if you're liking all the ads).

    Us vs. them

    Just $39/mo for 12-products-in-1 (replaces $2K-$30K/mo). No one else comes close.
    $0.99/downloaded ad vs. typical $200/ad. 100% money-back guarantee, no questions asked.
    Replaces ChatGPT, CapCut, Canva, Claude, AdCreative, Motion, Foreplay, Recharm, Sora, Kling, Air, Frame.io, Creatify, Atria, HeyGen, Arcads, MakeUGC, Soona, AdManage, Adscook, & more.
    Icon
    ChatGPT
    CapCut
    100% money-back guarantee
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    AI CMO (auto-generated ads)
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    Static ad generator
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    Static ad editor
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    Video ad generator
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    Video ad editor
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    AI-generated UGC
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    AI-generated B-roll
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    Competitor ad cloning
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    Scriptwriting + creative briefs
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    Audience research
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    Creative storage
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    AI asset tagging & splitting
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    Creative analytics
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    Ad Manager uploads
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    Made for ads
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    Tier 1 investors
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    Tier 1 engineering team
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    7-day work week
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    Founded 2025
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    Products

    12-products-in-1 for just $39/mo (replaces $2K-$30K/mo).
    100% money-back guarantee, no questions asked.
    Replaces ChatGPT, CapCut, Canva, Claude, AdCreative, Motion, Foreplay, Recharm, Sora, Kling, Air, Frame.io, Creatify, Atria, HeyGen, Arcads, MakeUGC, Soona, AdManage, Adscook, & more.

    What they're saying

    Obvi
    "We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."
    Ron Shah

    Ron Shah

    CEO, Obvi
    $100M+ revenue

    Story

    Kennan Davison

    Kennan Davison

    CEO, Founder
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Solo-founded Skio ($15M+ ARR & profitable, $8M seed), Pinterest, Hulu, Top 200 NA LoL, YC S20, Dropout (at 19).
    Hi, I'm Kennan!
    Thank you for reading this. My life has been a journey full of ups & downs & I’m grateful to be here.
    I grew up in Portland, Oregon & found school extremely boring. I slept through every class because of this. If I'm being real, no one expected me to go anywhere (I ranked top 200 in NA out of 10M+ in League of Legends though).
    This all changed when I was 18. I had a big wakeup call & had to start supporting myself.
    I started skipping class to code 100 hours a week & combined with my hate for school, I dropped out after 1 year to join Pinterest as an engineer. Pinterest paid very well, but was very boring.
    After too long of this, I started my 1st company, Skio, & got into Y Combinator (S20). I did badly during the batch & had to pivot. Thankfully, post-pivot Skio killed it.
    Today, Skio is the #1 subscription management software for brands on Shopify with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), $15M+ ARR & profitable ($8.4M seed), & an amazing team of 60.
    All these up-and-down adventures led to Icon. Icon is the culmination of every lesson I've learned (I made many stupid mistakes) in these 10 years of grinding.
    Thank you from the bottom of my heart to our customers, my team, our investors, & anyone reading this. I have no life and work 7 days a week: feel free to reach out any time at kennan@icon.com.

    Investors

    Our Tier 1 Investors helped us hire a Tier 1 Engineering Team (results in best product).
    Peter Thiel's Founders Fund & execs of frontier AI labs like OpenAI, Cognition, & Pika.
    Founders Fund

    Founders Fund

    Icon Investor
    Founders Fund
    Founders Fund
    Founders Fund
    Founders Fund
    Founders Fund
    Founders Fund
    Peter Thiel's venture capital firm.
    LinkedInX
    Mark Chen

    Mark Chen

    Icon Investor
    Mark Chen
    Mark Chen
    Mark Chen
    Mark Chen
    Chief Research Officer at OpenAI (ChatGPT).
    LinkedInX
    Saquon Barkley

    Saquon Barkley

    Icon Investor
    Saquon Barkley
    Saquon Barkley
    NFL Running Back Philadelphia Eagles (Super Bowl 2025).
    LinkedInXInstagram
    Roman Khan

    Roman Khan

    Icon Investor
    Roman Khan
    Roman Khan
    Roman Khan
    Roman Khan
    Roman Khan
    CMO at Raycon, Know Beauty, & Linjer.
    LinkedInX

    Team

    Our engineering team is by far the best in the space.
    From Google, Facebook, Pinterest, Snap, & more. 7-day work week.
    Kennan Davison

    Kennan Davison

    CEO, Founder
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Kennan Davison
    Solo-founded Skio ($15M+ ARR & profitable, $8M seed), Pinterest, Hulu, Top 200 NA LoL, YC S20, Dropout (at 19).
    LinkedInXGitHub
    Yunyu Lin

    Yunyu Lin

    Founding Board Member
    Yunyu Lin
    Yunyu Lin
    Yunyu Lin
    Yunyu Lin
    Yunyu Lin
    Yunyu Lin
    Head of AI at Ramp, CEO at Cohere (acq. by Ramp), Nuro, Facebook, YC S20, Duke (dropout).
    LinkedInXGitHub
    Kevin Jin

    Kevin Jin

    Engineering
    Kevin Jin
    Kevin Jin
    Kevin Jin
    Kevin Jin
    Kevin Jin
    Kevin Jin
    CTO at Kalder, Robinhood, Rippling, Impira, Flexport, Google, Tesla, TSM, Vanderbilt.
    LinkedInGitHub
    Max Sidebotham

    Max Sidebotham

    Engineering
    Max Sidebotham
    Max Sidebotham
    Max Sidebotham
    Max Sidebotham
    CTO, Co-founder at Tare (AI Emails / LLMs), Founding Engineer at Skio, Robinhood, UMD.
    LinkedInGitHub

    Agency Directory

    Get clients for your agency. We get 1M+ monthly views from brands looking for more creative volume.
    GR0

    GR0

    Monthly ads created
    1000
    Monthly adspend
    $10M+
    gr0.com
    Avenue Z

    Avenue Z

    Monthly ads created
    1000
    Monthly adspend
    $10M+
    avenuez.com

    Explore more

  • Story
    Story
    Story
    Story
    Solo-founded Skio ($15M+ ARR & profitable, $8M seed). Top 200 NA LoL, YC S20, Pinterest, Dropout.
  • Investors
    Investors
    Investors
    Investors
    Peter Thiel's Founders Fund + OpenAI (ChatGPT) exec + Saquon Barkley (Super Bowl 2025).
  • Team
    Team
    Team
    Team
    From Google, Meta, Pinterest, & more. 7-day work week.
  • Examples
    Examples
    Examples
    Examples
    See ads created with Icon (static images, video, & more).

    • Ready to plan, create, & run 1000s of winning ads end-to-end?

    Just $39/mo for 12-products-in-1 (replaces $2K-$30K/mo). $0.99/downloaded ad vs. typical $200/ad.
    100% money-back guarantee, no questions asked.
    Icon: The AI Admaker

    Icon: The AI Admaker

    5.01288+ happy brands
    Plan, create, & run 1000s of winning ads end-to-end.
    ✅Save 60% (4 spots, ends 4/25)
    Try Icon risk-free (100% money-back guarantee).