Blog
The Structured Playbook for Ramping Up Digital Marketing
How to Build a Customer Feedback Engine with Enquire CEO Matt Bahr
The Ebbs and Flows of Scaling a Startup with Loop CEO Jonathan Poma
The Case for DTC Customization with Prose Co-Founder Paul Michaux
How to Leverage Sustainability to Drive Revenue Growth
How to Scale a DTC Growth Agency with Common Thread’s Taylor Holiday
Building Web3-Enabled Commerce Engines with Novel CEO Roger Beaman
The Future of Unified Commerce with Violet CEO Brandon Schulz
Unlocking Brand Design & Development with Doris Dev’s Justin Seidenfeld
Why Shogun Built a "Head" for "Headless" with Co-Founder Nick Raushenbush
Leveraging Reviews as a Growth Engine with Junip CEO Stuart Arsenault
Tactical Lessons from Scaling HelloFresh with CEO Dominik Richter
The Next-Gen Operating System for CPG with Cresicor CEO Alex Whatley
The Taika Playbook: Designing Custom R&D Engines
Influencer Marketing & Gen-Z Community with TBH CEO Elena Guberman
MuteSix Field Guide: How to Unlock Your Brand’s Optimal Ad Strategy
Cutting Acquisition Costs and Democratizing Data with Disco's Conner Sherline
Headless Upgrades and Category Dominance with Builder’s Steve Sewell
How to Build a Luxury DTC Brand with Last Crumb CEO Matt Jung
GTM Tools and Driving Reliable Revenue with ShipBob’s Casey Armstrong
Leveraging Automation and Socializing Stacks with Alloy CEO Sara Du
Loyalty Trends and DTC Referral Flywheels with Smile CEO Mike Rossi
Angel Investing, Growth Tactics, and eComm Stacks with James Beshara
Networking Flywheels and Flexible Financing with Settle CEO Alek Koenig
Designing Zero to One Growth Funnels with Julian Shapiro
Jeff Chang on Growth Funnels, Acquisition Playbooks, and Rapid Testing
Sahil Bloom on Content Strategy, Brand Voice, and Audience Growth
Data Paralysis and DTC Growth Levers with Source Medium’s Feifan Wang
11 Best Shopify AI Tools (Tested & Reviewed)
12 Creatify Alternatives That Make Better Ads - Here's #1



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2.4M followers
How it works (manual / assisted approach)
How it works
(manual / assisted approach)
- 1. Turn your assets into legosIcon looks at your asset library & tags video scenes + images (e.g. "unboxing"). Tagged assets are lego blocks for making ads.
- 2. Create ads with AdGPTUse AdGPT Workflows to create static + video ads that are 0-99% complete. Video ads have matching clips for every scene.
- 3. Edit with Kanva & AdCutUse Kanva & AdCut to edit your 0-99% complete AdGPT ads if needed.
AdGPT Workflows
Choose your control level (high, medium, low). Higher control takes more time, but you'll like it more often.
- Ad from promptHigh controlSave time by creating ads from prompts with matching assets.For: Static Ads, Video Ads
- Ad from deep researchMedium controlSave time by creating ads from ad concepts we find (that you pick).For: Static Ads, Video Ads
- Ad from reviewsMedium controlSave time by creating ads from your reviews.For: Static Ads, Video Ads
- Clone competitor adMedium controlSave time by cloning winning ads from top brands.For: Static Ads, Video Ads
- B-roll cuttingMedium controlSave time by cutting in B-roll on your UGC videos.For: Video Ads
- Long form to adMedium controlSave time by turning your interviews into ads.For: Video Ads
- Ad from voiceoverMedium controlSave time by creating ads from your voiceovers.For: Video Ads
- Make me an adLow controlSave time by doing nothing & getting ads from AI CMO.For: Static Ads, Video Ads
How it works (AI CMO / automated approach)
How it works
(AI CMO / automated approach)
- 1. Get winning ads dailyIcon finds winning ad concepts by scanning 1M+ data points like competitor ads, customer reviews, social media trends, ad account performance, & more.
- 2. Review auto-generated adsAI CMO ads are 50-99% complete. Use Kanva (static editor) & AdCut (video editor) to edit them if needed.
- 3. Download ads at $0.99/adDownload or launch ads into your ad accounts with 1 click.
Us vs. them
Just $39/mo for 12-products-in-1 (replaces $2K-$30K/mo). No one else comes close.
$0.99/downloaded ad vs. typical $200/ad. 100% money-back guarantee, no questions asked.
Replaces ChatGPT, CapCut, Canva, Claude, AdCreative, Motion, Foreplay, Recharm, Sora, Kling, Air, Frame.io, Creatify, Atria, HeyGen, Arcads, MakeUGC, Soona, AdManage, Adscook, & more.
![]() | ![]() | ||
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100% money-back guarantee | |||
AI CMO (auto-generated ads) | |||
Static ad generator | |||
Static ad editor | |||
Video ad generator | |||
Video ad editor | |||
AI-generated UGC | |||
AI-generated B-roll | |||
Competitor ad cloning | |||
Scriptwriting + creative briefs | |||
Audience research | |||
Creative storage | |||
AI asset tagging & splitting | |||
Creative analytics | |||
Ad Manager uploads | |||
Made for ads | |||
Tier 1 investors | |||
Tier 1 engineering team | |||
7-day work week | |||
Founded 2025 |
Products
12-products-in-1 for just $39/mo (replaces $2K-$30K/mo).
100% money-back guarantee, no questions asked.
Replaces ChatGPT, CapCut, Canva, Claude, AdCreative, Motion, Foreplay, Recharm, Sora, Kling, Air, Frame.io, Creatify, Atria, HeyGen, Arcads, MakeUGC, Soona, AdManage, Adscook, & more.
- AI CMOAutomatically plan, create, & run 1000s of winning ads end-to-end.Replaces CMO ($200K-$1M+/year), bad agencies ($10K+/mo retainer, $200+/ad)
- AdGPTSave time creating ads (think ChatGPT for ads).Replaces ChatGPT ($20/mo), Claude ($20/mo)
- AdCutSave time editing video ads (think CapCut for ads).Replaces CapCut ($9.99/mo), Premiere ($54.99/mo)
- KanvaSave time editing static ads (think Canva for ads).Replaces AdCreative ($599/mo), Canva ($10/user/mo)
- AdspySave time with AI-powered ad cloning.Replaces Foreplay ($99/mo + $20/user + $50/tracked competitor)
- Creative LibrarySave time by splitting & tagging assets with AI.Replaces Frame.io ($1K-$20K+/mo), Air ($600-$5K+/mo), Recharm ($500-$3K+/mo)
- UGC CreatorsSave time & money with AI-generated UGC.Replaces Arcads, MakeUGC ($119+/mo), Billo ($99+/video)
- Audience ResearchSave time researching & tracking audiences.(and help AdGPT create ads that match your audience's voice)Replaces tedious work ($2K+/mo)
- ZoraSave time & money with AI-generated videos (think Sora for ads).Replaces Sora ($200/mo)
- PhotoshootSave time & money with AI-generated images (e.g. studio photography).Replaces Soona ($149/session + $39/photo), real photoshoots ($1K+/session)
- Creative AnalyticsSave money with creative analytics.Replaces Motion ($1K-$10K+/mo depending on adspend)
- Ads ManagerSave time with ad manager auto-upload.Replaces AdManage.ai ($1.3K/mo), Adscook ($399-$2K/mo)

"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."

Ron Shah
CEO, Obvi
$100M+ revenue

"Going from script to finished ads was overly complex. Icon streamlined the process from scriptwriting to ad creation with a few clicks."

Ray Lee
CEO, Raycon
$100M+ revenue

"Our creative team was drowning in repetitive work. Icon transformed our workflow - now we can focus on strategy while they handle the rest."

Marco Staal
CEO, 222 Creative
100+ clients with $10B+ revenue

"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."

Ron Shah
CEO, Obvi
$100M+ revenue

"Going from script to finished ads was overly complex. Icon streamlined the process from scriptwriting to ad creation with a few clicks."

Ray Lee
CEO, Raycon
$100M+ revenue

"We went from spending hours making each ad to building entire campaigns in minutes. Icon helps us shape perfect creatives at incredible speed."

Ron Shah
CEO, Obvi
$100M+ revenue
Story

Kennan Davison
CEO, Founder
Solo-founded Skio ($15M+ ARR & profitable, $8M seed).
Solo-founded Skio ($15M+ ARR & profitable, $8M seed), Pinterest, Hulu, Top 200 NA LoL, YC S20, Dropout (at 19).
Previously: Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Columbia (transfer, dropout).
Hi, I'm Kennan!
Thank you for reading this. My life has been a journey full of ups & downs & I’m grateful to be here.
I grew up in Portland, Oregon & found school extremely boring. I slept through every class because of this. If I'm being real, no one expected me to go anywhere (I ranked top 200 in NA out of 10M+ in League of Legends though).
This all changed when I was 18. I had a big wakeup call & had to start supporting myself.
I started skipping class to code 100 hours a week & combined with my hate for school, I dropped out after 1 year to join Pinterest as an engineer. Pinterest paid very well, but was very boring.
After too long of this, I started my 1st company, Skio, & got into Y Combinator (S20). I did badly during the batch & had to pivot. Thankfully, post-pivot Skio killed it.
Today, Skio is the #1 subscription management software for brands on Shopify with 1000+ brands (Liquid I.V., Milk Bar, Polaroid, Barstool, Unilever, KraveBeauty, Boba Tea Protein), $15M+ ARR & profitable ($8.4M seed), & an amazing team of 60.
All these up-and-down adventures led to Icon. Icon is the culmination of every lesson I've learned (I made many stupid mistakes) in these 10 years of grinding.
Thank you from the bottom of my heart to our customers, my team, our investors, & anyone reading this. I have no life and work 7 days a week: feel free to reach out any time at kennan@icon.com.
Investors
Our Tier 1 Investors helped us hire a Tier 1 Engineering Team (results in best product).
Peter Thiel's Founders Fund & execs of frontier AI labs like OpenAI, Cognition, & Pika.
Team
Our engineering team is by far the best in the space.
From Google, Facebook, Pinterest, Snap, & more. 7-day work week.

Kennan Davison
CEO, Founder
Solo-founded Skio ($15M+ ARR & profitable, $8M seed).
Solo-founded Skio ($15M+ ARR & profitable, $8M seed), Pinterest, Hulu, Top 200 NA LoL, YC S20, Dropout (at 19).
Previously: Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Columbia (transfer, dropout).

Kennan Davison
CEO, Founder
Solo-founded Skio ($15M+ ARR & profitable, $8M seed).
Solo-founded Skio ($15M+ ARR & profitable, $8M seed), Pinterest, Hulu, Top 200 NA LoL, YC S20, Dropout (at 19).
Previously: Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Columbia (transfer, dropout).

Kennan Davison
CEO, Founder
Solo-founded Skio ($15M+ ARR & profitable, $8M seed).
Solo-founded Skio ($15M+ ARR & profitable, $8M seed), Pinterest, Hulu, Top 200 NA LoL, YC S20, Dropout (at 19).
Previously: Pinterest, Hulu, W+K (ad agency), Top 200 NA LoL, YC S20 (solo founder), Columbia (transfer, dropout).
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Ready to plan, create, & run 1000s of winning ads end-to-end?
Just $39/mo for 12-products-in-1 (replaces $2K-$30K/mo). $0.99/downloaded ad vs. typical $200/ad.
100% money-back guarantee, no questions asked.

Icon: The AI Admaker
5.01288+ happy brands
Plan, create, & run 1000s of winning ads end-to-end.
✅Save 60% (4 spots, ends 4/25)
Try Icon risk-free (100% money-back guarantee).